February blooms with roses, whispers of romance, and smells of the unmistakable scent of… commercialism? Yes, Valentine’s Day arrives, draped in red and pink, promising love and joy, but is it a genuine expression of affection or a meticulously crafted confection whipped up by marketing giants? To reveal the truth about this culture, Real Research, an online survey app, launched a survey asking: “Is Valentine’s Day too commercialized?” Dive in with us as we explore the responses and discover what lies at the heart of this month of love.

  • Nearly 60% will celebrate Valentine’s Day this year 
  • 58% enjoy gifting, for themselves or loved ones.
  • Valentine’s Day is too commercialized, argued 64.84% 

Cupid’s Arrow May Not Strike Everyone 

Love is in the air… or is it? While 59.94% of respondents plan to celebrate Valentine’s Day, 40.06% said they won’t be participating. Moreover, 55.08% of respondents claimed that they feel the pressure is real, whilst 44.92% stated that they don’t feel any pressure either due to the expense of planning events for their loved ones. Further fueling this dissonance, 64.84% agree with critiques labeling Valentine’s Day as manipulative, unimaginative, and commercial, suggesting a desire for more authentic love expressions; however, 35.20% disagree with the labels. 

Read Also: Valentine’s Day is Coming, Are You Expressing Your Love The Right Way?

This led us to question: Is this a genuine celebration of love, or are we caught in a web of commercialism?

Fig 1: People celebrating Valentine’s Day in 2024

Despite this criticism, spending persists. 58% spent on gifts, showcasing the commercial influence, while 42% hinted otherwise. In another poll, when we asked respondents about their preferred gestures to celebrate Valentine’s Day, 62.54% revealed that they prefer simple gestures like cards and cuddles, highlighting a significant disconnect between spending and desired expressions. Meanwhile, 37.46% of respondents argued that they prefer expensive gifts as their love gestures.

Fig 2: Preferred love gesture for Valentine’s Day

Moving beyond the commercialization of Valentine’s Day, the findings offer a glimpse into the potential of Valentine’s Day for relationships. Despite pressure and commercialism concerns, 58.54% believe that it can improve relationships, showcasing the hope for genuine connection during the occasion. However, experts’ views advocating daily love acts resonate with 41.46%, suggesting a potential shift towards alternative expressions of love throughout the year.

Fig 3: Valentine’s Day’s contribution to relationships

So, what’s the bottom line? Ditch the pressure, skip the price tags, and focus on what truly matters: meaningful moments and genuine expressions of love, every day of the year.


Survey TitleIs Valentine’s Day Too Commercialized?
DurationJanuary 30 – February 6, 2023
Number of Participants6,000
DemographicsMales and females, aged 21 to 99
Participating Countries Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia, Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.