SGE’s travel planning feature curates personalized itineraries using web recommendations, including business profiles for dining and sites with images and user reviews. Real Research, an online survey app, revealed that 65.24% of the respondents were aware of Google’s travel AI tools.


  • 69.10% of the respondents think the Google AI feature, which offers users concise insights into places on maps, saves customers time.
  • 68.86% of the respondents think some Google features need more improvement.
  • 67.24% of respondents are excited about the features provided by Google’s travel AI tools

Google’s Travel AI Tools

In the search option, users can ask Google to plan a three-day trip to their desired destination, and it will instantly create it. 61.16% of the respondents said they were looking forward to using Google’s travel AI tools.

Figure 1: Whether respondents are looking forward to using Google’s travel AI tools

Moreover, SGE itineraries include links to sources of travel information. 67.10% of the respondents think travel blogs and publications will be impacted by this.

Read Also: Google’s Gemini Represents a New Era for AI, According to 50%

AI-Powered Trip Planning Tools

Google’s new travel AI tools streamline travel planning, allowing users to organize and share favorite sports effortlessly while prioritizing preferences and linking social media content. 67.24% are excited about this feature.

Figure 2: Are respondents enthusiastic about Google’s travel AI tools and its features

In addition, in the lists, one can also link content from their social media channels, like reviews of the meals they ate, to show why it deserves to be on the list. 49.70% of the respondents found it somewhat likely, and 44.18% found it highly likely that people were going to use this feature regularly.

Survey on Google Using AI To Plan Travel Itineraries

Google’s travel AI tools offer concise insights into places on maps, showcasing highlights like renowned dishes at restaurants or the ambiance of bars. 69.10% of the respondents think this feature saves customers time.

Figure 3: Whether the new google AI feature saves customers time

Furthermore, for now, the itineraries are just basic. There are no options to buy services or experiences on the spot. Once the itinerary is made, users can export it to Gmail, Docs, or Maps. 68.86% of the respondents think this feature needs more improvement.


Survey TitleSurvey on Google using AI to plan travel itineraries
DurationApril 15 – April 25, 2024
Number of Participants5,000
DemographicsMales and females, aged 21 to 99
Participating Countries Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia, Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.