Twitter’s Blue Bird Disappearance Evoked Nostalgia in 37.42% Of Respondents

Twitter is now known as X due to its latest rebranding by owner Elon Musk. Twitter is saying goodbye to a well-known blue bird and welcoming a dark, mixed-black-and-white X in its place.

This shift marks a pivotal moment in the realm of technology, as Twitter bids farewell to its iconic blue bird logo, which has long been synonymous with the platform, and instead embraces a bold and enigmatic change.

Furthermore, Elon Musk, who bought Twitter in October 2022, has made a few changes to the website. Recently, Twitter limited the number of views a user can see in a day, removed blue ticks from users, and added “blue subscriptions.”

Real Research launched a survey on its online survey app and gathered people’s opinions on Twitter’s rebrand to X.

Highlights:

• Twitter’s rebrand to X would improve name recognition and user perception, according to 22.65%
• 37.42% felt nostalgic about Twitter’s blue bird.
• Musk’s recurrent X helped build a strong brand identity for his empire, reckons 42.98%

Twitter’s Rebrand to X

Billionaire Elon Musk’s vision of Twitter is to transform it into an “everything app,” much like China’s WeChat app. Twitter changed its blue bird “Larry” logo, which many associated with the brand. According to the public opinion on Twitter changing its logo after 17 years, 53.33% were well aware of the change, 34.86% were vaguely aware, and 11.81% weren’t aware.

People’s reactions to Twitter’s new logo were different. 33.57% were neutral about it, 24.4% were positive, 22.39% were confused, and 19.64% were negative about it.

Read Also: Almost Half 44.76% Agree Threads is an Imitation of Twitter

‘X’ the Everything App

Elon Musk, the owner of Tesla and SpaceX, envisions Twitter as much more than a social media platform. Musk sees an application that can offer a variety of services to users. The new name and logo are a good choice for the “everything app,” according to 38.75%; 36.04% were unsure of the selection of the name and logo, and 25.21% didn’t believe that the new name and logo are a good choice.

The rebranding of Twitter to X could have many implications,  but its effect on the app’s name recognition and user perception could be harmful, according to 29.45%. On the contrary, 22.65% thought Twitter’s rebrand to X would improve name recognition, 26.99% weren’t sure of the impact, and 20.91% didn’t think any impact would take place.

Larry the Bird

Twitter co-founder Biz Stone talked about “Larry T. Bird”, Twitter’s bird, and described him as “Our most recognizable asset,” adding, “That’s why we’re so protective of it.” After the disappearance of the blue bird logo, 37.42% felt nostalgic about it, 30.87% were indifferent to the change, 23.26% didn’t feel any nostalgia, and 8.45% of survey respondents didn’t use Twitter.

Also Read: 45% Unlikely To Subscribe to Twitter’s Blue Tick

Elon Musk’s Effect:

The letter “X” is a recurring theme in Elon Musk’s companies. Musk’s best-selling electric vehicle was the Model X from Tesla. He is the founder and CEO of SpaceX, a company that designs, manufactures, and launches spacecraft. For Musk’s empire, 42.98% believed that consistency contributed to the development of a strong brand identity, 33.67% were not sure, and 23.35% disagreed.

In conclusion, there have been a variety of reactions to Twitter’s rebrand as X.  Elon Musk’s involvement in the rebrand was viewed as neutral (42.12%), positive (31.73%), and negative (26.15%) by respondents.