TikTok’s Text-Only Posts Is a Direct Response to Social Media Competition, Said 48.25%

On July 24, TikTok, the most popular short-form content video platform, shared its newest update, introducing text-based posts. They stated they are looking to empower their creators with innovative tools that inspire self-expression.

Curious about the update and people’s reaction, Real Research, an online survey app, launched a survey on TikTok’s Text-Only Posts.

In their recent update, TikTok allowed posts of up to 1000 characters as they thought it would expand the boundaries of content creation. 54.92% of respondents were aware of TikTok’s new text-only feature, 30.05% were vaguely familiar, and 15.03% weren’t aware.

People’s opinions varied on their stance on TikTok’s text-only posts, 43.92% were neutral about it, 33.4% supported it, and 22.68% opposed it.

Highlights:

• TikTok’s text-only posts would make a good addition to the platform, say 47.78%
• Nearly half of the respondents (48.25%) believed TikTok’s new feature competes with other social media platforms.
• 46.97% believed that TikTok’s text-only posts feature will add value and expand the creative possibilities on the platform.

People’s Reactions to TikTok’s Text-Only Posts

There are over 100 thousand TikTok influencers around the world. Influencers share videos about entertainment, pranks, fitness, Do-it-yourself (DIY), and much more. 47.78% of respondents believed that TikTok’s text-only posts would make a good addition to its traditional video and photo content, 33.63% were unsure, and 18.59% didn’t think it would make a good addition.

Nearly half of the respondents (46.97%) believed that the text-only post feature would add value and expand the creative possibilities on the platform, 21.61% thought the opposite, and 31.42% remained neutral about it.

TikTok users can describe videos up to 2,200 characters and comment up to 150 characters. TikTok’s text-only posts have a character limit of 1,000, of which 36.43% thought that the limit should be longer, 34.9% thought it should be shorter, and 28.67% thought no changes were needed.

Is TikTok Competing With Threads and Twitter?

As social media platforms are changing each day, with Meta’s new Threads and Twitter getting rebranded as X, 48.25% thought the introduction of text posts on TikTok is a response to the changing landscape of social media and competition from other platforms. Meanwhile, 32.38% weren’t sure if it was a response and 19.37% disagreed.