Social Media was a big game-changer when it came to entertainment and communication. What’s interesting is that the platform continues to grow and surprise the world with new innovations every so often. Likewise, the latest craze comes from short-form video content.

In fact, many platforms have begun to offer the option of posting short-form video content. In detail, this refers to videos that are not longer than 10 minutes. To clarify, some short-form video content goes on for just a few seconds tops. Indeed, it is this short-form video content that is now revolutionizing the space.

Thus, Real Research set out to find what the public thinks about these short-form video contents. The data found is from the Real Research online survey app. The survey on short-form video content gained data from 50,000 respondents. Here are the results.


  • TikTok takes first place as the most used short-form video content platform
  • Most respondents watch this type of content from their homes
  • Entertainment is the top reason for consuming this type of video content
  • The majority will continue to watch short-form video content

TikTok Is the Most Used Channel to Watch Short-Term Video Content

As more and more video platforms are beginning to offer short-form video content, Real Research asked respondents on which platform they consume this type of media the most. At the moment, there are many short-form video platforms, but the one that stood out to respondents the most is TikTok (37.77%).

Next in line are YouTube Shorts (23.21%), Instagram Reels (10.31%), and Douyin (2.17%). In addition, we asked the respondents what type of short-term video content do they watch the most.

On this, a whopping 50.22% chose ‘Entertainment’. This was closely followed by ‘Dance/Music/Singing’ (6.79%), ‘Pranks’ (6.27%), and ‘Crypto Content’ (4.99%).

Figure 1 & 2: TikTok is the most-watched short-form video content platform for entertainment

To add on, respondents also answered the question of who creates the content they watch. On this, ‘Celebrities’ took the cake with 36.90%. This is followed by ‘Ordinary People’ (9.97%) and ‘Influencers’ (8.71%). Close behind are, ‘YouTubers’ ((9.45%) and ‘TV Networks’ (3.72%).

Read Also: 45.23% Think That TikTok’s Ban Has an Effect on the Adoption of Crypto

Short-Form Video Content Are Often Found Accidentally

The survey went on to ask the respondents how they came upon short-form video content. On this, the majority (38.09%) said that they stumbled upon them accidentally. Meanwhile, 12.29% said that they looked them up out of curiosity.

Likewise, 7.61% say they wanted to see the latest trends. Interestingly, 2.19% say they simply needed to find the key point of a long video. More so, 2.23% say there is no way to avoid them as they have begun to dominate the space. Another 1.54% say their friends and family show them short-form video content.

Next, we asked them where they find the time to watch this short-form video content. Specifically, 57.56% say that they watch at home. Meanwhile, 4.53% say they watch these at work during break time. Adding on, 3.73% say they watch while on the move, that is, while commuting.

Figure 3 & 4: Most found short-form video content by chance, likely from home

Is this the Beginning of the End For Long-Form Video Content?

One of the questions on the survey asked respondents if they have been watching videos that are longer than 30 minutes since the emergence of short-form video content. On this, an astounding 52.70% said ‘Yes’, they are now watching fewer long videos.

Figure 5: Lately, the majority is watching less long-form video content

In contrast, 5.33% said ‘No’, they are still watching longer videos. Meanwhile, 7.64% said ‘There are no major changes’, while the rest were ‘Unsure’.

Finally, 74.74% said they will continue to watch short-term video content in the future. This is likely because of a myriad of reasons. Some of which is that users find that short-form video content gets quickly to the key points.

The majority will continue to watch more short-form video content
Figure 6: The majority will continue to watch more short-form video content

In addition, some say users can enjoy content anytime and anywhere. Not to mention, another key point is that anyone can create this type of content and then share it with the whole world. To add on, short-form video content is attention-grabbing and can be consumed lightly.   

Lastly, this type of content can be dynamic, innovative, and creative. In fact, the respondents themselves are quite eager to create their own short-form video content. To specify 60.89% say ‘Yes’, 14.85% say ‘No’, and 24.65% say ‘Unsure’.


Survey TitlePublic Perception of Short-Form Video Content
DurationOctober 01 – October 08, 2021
Number of Participants50,000
DemographicsMales and females, aged 21 to 99
Participating CountriesAfghanistan, Algeria, Angola, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bhutan, Bolivia, Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong-Kong), China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Ecuador, Egypt, El Salvador, Estonia, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Grenada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Macedonia, Malaysia, Maldives, Mauritania, Mexico, Moldova, Mongolia, Morocco,Mozambique, Myanmar [Burma], Namibia, Nepal, Netherlands, New Zealand, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Rwanda, Saudi Arabia, Senegal, Serbia, Sierra leone, Singapore, Slovakia, Slovenia, Somalia, South Africa, South Korea, Spain, Sri Lanka, Swaziland, Sweden, Tajikistan, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.