Back when the verified account badge— Twitter’s blue check was offered only to popular and prominent individuals, it was almost impossible to get one as a normal user only until Elon Musk’s Twitter acquisition.

Musk allowed the Twitter blue check mark to be easily acquired by anyone for just $8. Followed by a string of tragedies, such as impersonation and misleading announcements, Musk decided to halt the blue tick subscription temporarily.

A fake account claiming to be a pharmaceutical company Eli Lilly announced that Insulin was free. Subsequently, Eli Lilly’s stock crashed as most shareholders assumed the tweet to be true and sold their stocks. According to sources, Eli Lilly lost billions.

Ultimately, Twitter decided to suspend Twitter’s blue check subscription to prevent further damage and false messages that could be devastating to other companies.

Hence, Real Research, an online survey app, launched a survey on Twitter’s blue check confusion post-Musk’s takeover to scope out further on the blue check controversy.

Here’s What You Should Know

  • Five in ten (51.50%) respondents report significant changes after Musk’s takeover
  • 79.18% say that impersonation can lead to major losses to individuals and businesses
  • 59.89% are in favor of Musk’s takeover

Elon Musk’s Master Plan— Busted or Flawless?

Elon Musk acquired Twitter, intending to overhaul the platform and allow free speech. Since this is  Musk’s first time ever handling a media company, no one knows what exactly would happen to Twitter, but only controversies lie ahead.

51.5% of respondents believed in significant changes upon takeover, and 10.86% said that there wouldn’t be any significant changes, compared to 4.15% who believed in none.

Upon Musk’s acquisition, some users quit using Twitter and moved on, while others simply did not bother. Our survey asks the respondents if they had used Twitter after the new management took over. Results show that 70.13% said yes, and 12.25% said no.

Pay $8 To Get Verified on Twitter

Musk decided to turn Twitter’s verification system into a monthly subscription, where users can pay just $8 for a verified badge— Twitter’s blue check— along with a few other benefits.


Our poll collected data on users who pay for Twitter’s blue check option. 55.59% are subscribed to the feature, 29.25% do not but are aware of the feature, and 15.16% have not heard of it.

Figure 1 55.59% are subscribers of the blue check badge.
Figure 1: 55.59% are subscribers of the blue check badge.

While some may see the verification’s subscription model as an advantage, some have abused the system.

78.18% of respondents say that the subscription is a concerning impersonation threat to individuals, organizations, and businesses. 10.79% say that regulations are in place to ensure imposters cause no harm; therefore, it is not concerning, and 5.52% say that as long as users know how to take precautions, it won’t be an issue.

Similarly, 40.15% say that Twitter’s blue check should be allowed for widespread use, and 45.56% said that it should be allowed only for verified, authenticated individuals, organizations, and businesses.

14.3% remained unsure.

What Advantages Does Twitter’s Blue Check Subscription Have?

13.13% say that it helps to avoid Twitter’s verification system, 13.87% of respondents report it enables a democratized verification system, 14.44% say empowerment and free speech, and 19.58% say it ensures that everyone’s voice is heard.

Figure 2 Respondents on the benefits of the subscription.
Figure 2: Respondents on the benefits of the subscription.

The Disadvantages

13.28% report impersonation of businesses and individuals as a disadvantage of Twitter’s Blue Check subscription option. Whereas some 11.71% report safety concerns, 14.44% say that the feature will eventually lose its meaning and value of authenticity, and 14.14% say that Twitter space may become cluttered with insignificant and inaccurate information.

Moving on, we asked respondents if they would consider buying the blue check at the cost of $8 every month. Results show that 34.48% will highly likely buy, 10.6% would not, and 26.53% remained unsure.

Figure 3 Respondents on subscribing to the blue check
Figure 3: Respondents on subscribing to the blue check

Finally, the last poll shows the favorability of Elon Musk taking over Twitter. 59.89% are in favor of the acquisition, compared to 40.11% are against it.

Methodology

 
Survey TitleSurvey on Twitter’s Blue Check Confusion Post-Musk’s Takeover
DurationNovember, 21- November 28, 2022
Number of Participants20,000
DemographicsMales and females, aged 21 to 99
Participating Countries Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia, Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.