Temu’s Alternative: 29.4% Turn to Amazon for a Safer Bet

Survey on Allegations Against Shopping Platform Temu

Temu, a Chinese e-commerce marketplace, has risen to prominence with its diverse product offerings and enticing prices. However, recent controversies have cast a shadow over its reputation, raising concerns among consumers and lawmakers alike. To shed light on this, a survey launched by Real Research, an online survey app, attempted to gather opinions about Temu’s standing in the eyes of consumers.

Here are the key findings of the survey report:

• A concerning finding was that a majority (85.46%) of respondents were aware of allegations against Temu.
• Despite the controversies surrounding Temu, 54.38% would still consider using the platform for shopping.
• In light of the allegations against Temu, respondents indicated a willingness to explore alternative platforms for online shopping, with Amazon (29.4%) emerging as the top recommendation.

Temu’s Brand Recognition on the Rise

The survey paints a picture of a brand on the cusp of wider recognition. Over half (53.84%) of respondents were aware of Temu and had even shopped there. Additionally, the Super Bowl ad campaign seems to have hit its mark, with over half (55.18%) having seen the commercials.

Allegations Against Temu

However, the picture isn’t all sunshine. More worryingly, 85.46% were aware of the allegations against Temu. Here, 25.18% were particularly aware of those concerning data privacy, and others (3.94%) were aware of potential links to forced labor.

Temu’s claim of adhering to industry standards for data privacy seems to resonate with some (56.08%).  However, a sizable portion (43.92%) remain unconvinced. This lack of trust could be a major barrier for Temu in attracting new customers.

But, despite the controversies surrounding Temu, a surprising number (54.38%) would still consider using the platform for shopping.

Is Temu Safe?

Analysts foresee, however, a challenging road ahead for Temu in terms of maintaining profitability, given the competitive landscape and the pressure to offer discounts for growth. The survey results echo this sentiment, with a majority (53.16%) predicting a decrease in Temu’s sales.

In light of the allegations against Temu, respondents indicated a willingness to explore alternative platforms for their online shopping needs. Amazon (29.4%) emerged as the top recommendation, followed by Alibaba (17.8%), TikTok Shop (14.6%), eBay (11.8%), Shein (10.06%), and Facebook Marketplace (16.34%).