46% Will Buy Beauty Products Endorsed by Celebrities or Influencers

46% Will Buy Beauty Products Endorsed by Celebrities or Influencers

2 years ago 4 mins read

Digital marketing, or social media marketing, has changed significantly since the advent of social media. Earlier, celebrity endorsements were a …

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Survey: Public Preference Over Celebrities vs Influencers

Survey: Public Preference Over Celebrities vs Influencers

2 years ago 2 mins read

Modern widespread use of various social media platforms brought on subsequent trends in social media marketing. The past decade saw …

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Survey: Public Opinion on Virtual Influencers

Survey: Public Opinion on Virtual Influencers

2 years ago 2 mins read

Society has always been obsessed with fictional characters. Today, this obsession has reached an unprecedented scale. To highlight, influencers all …

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45.23% Think That TikTok’s Ban Has an Effect on the Adoption of Crypto

45.23% Think That TikTok’s Ban Has an Effect on the Adoption of Crypto

3 years ago 6 mins read

TikTok is an app for making and sharing videos and is owned by Chinese company ByteDance. From Baby Boomers to …

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Survey: TikTok Banning Crypto-based Content on its Platform

Survey: TikTok Banning Crypto-based Content on its Platform

3 years ago 2 mins read

Now and again, a new app redefines the way we use social media. This year, TikTok is generally taking over …

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Survey: Influencer Marketing Effectiveness

Survey: Influencer Marketing Effectiveness

3 years ago 2 mins read

In today’s world, people are highly bombarded by digital content. An average person living in a modern society would encounter …

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eMarketer Insights: The Shift From Traditional to Digital Advertising

eMarketer Insights: The Shift From Traditional to Digital Advertising

4 years ago 5 mins read

Advertising has long been dependent on available media to get the message across. As the industry adapts to technology innovations, …

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Nielsen Study: 6 Automobile Multicultural Consumer Insights Amid the Pandemic

Nielsen Study: 6 Automobile Multicultural Consumer Insights Amid the Pandemic

4 years ago 7 mins read

The US multicultural population comprises 40% and has seen an increase over the years. Pandemic Paradox: Consumers in lockdown spend …

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