The World Wide Fund for Nature (WWF) is the world’s leading independent conservation organization. Founded in 1961, the non-governmental organization works in the field of wilderness preservation and the reduction of human impact on the environment. It was previously called the World Wild Fund, which remains its official name in Canada and the United States.

As a global organization, a website is highly a crucial tool to broadcast the WWF’s advocacies to the world’s citizens. On its website, the organization informs the world about its current focus initiatives — including climate, food, forests, freshwater, oceans, and wildlife — to ensure the sustainability of a healthy ecological flow.

To encourage more people, WWF has launched a survey to know of the user experience on the site and to know how effective the site is in conveying its message to the public. All who can visit the website can take a brief survey.

The survey is still out and active. All interested WWF website readers and visitors can easily participate by visiting the survey page.