Modern widespread use of various social media platforms brought on subsequent trends in social media marketing. The past decade saw a turn in the way digital marketing was centered. Specifically, we are seeing a shift from brand endorsements from celebrities such as actors, musicians, performers, etc to a newly-emerging form of celebrities — the influencer.
Influencers are well-known and recognized individuals specializing in various fields on social media platforms like YouTube, Facebook, Instagram, and more. In fact, there are many types of influencers, namely beauty, health, fitness, lifestyle, finance, crypto, technology, etc. On the one hand, celebrities hold more experience and have worked very hard to earn their fame and fortune. Then again, influencers built their brand from the ground up all by themselves.
So far, brands and organizations use celebrity endorsements to be the face of a brand. However, recently, influencer marketing has been the go-to method of brand endorsement. These influencers will do so in the form of a ‘sponsored’ post or video, and advertise accordingly, catering to their platform audience.
There has been debate recently about whether celebrities are more suitable for marketing than influencers. Where the use of influencers can be seen as a slightly more personal choice to viewers, brand endorsement of celebrities has a wider reach. Accordingly, to answer such questions, Real Research conducted a survey seeking public opinions on celebrities or influencers endorsing brands for marketing.
So, hurry and share your opinion on the celebrities vs influencers survey on the Real Research App from April 08, 2022. After that, you will receive 15 TNC as a reward.
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