Survey: Public Perception of Digital Fashion

Remember Clueless (1995), a cult classic film, starring Cher Horowitz choosing her daily outfits using software that digitally altered clothing on her photo. Similarly, films like The Incredibles designed fire-proof, rip-proof, bulletproof gear for superheroes. This trend has clearly penetrated the mainstream and is now available to the broader public. Consequently, today’s ‘fast fashion’ is becoming wasteful, hurting the environment, and affecting people’s lives. Due to this, 62% of Generation Z now prefer sustainable brands.

Those who play video games or social media platforms, Snapchat, are probably aware of digital fashion—for instance, spending money on clothes for your favorite video game avatars, buying skins in games like The Sims or Fortnite. Snapchat users are also familiar with the Ralph Lauren digital fashion line, which can be used to customize bitmojis in-app. ‘Screenwear’ is the sweet spot, where the digital and real worlds collide.

Some of the most prominent and pioneering digital fashion brands are The Fabricant and DressX. DressX Consumers experiment with digital garments using augmented reality. They submit a photo of themselves to the website or app, then receive the shot with their digital fashion piece expertly edited onto their body and ready for sharing. The Fabricant, the world’s first digital fashion firm, creates non-physical 3D clothes.

The virtual digital approach has the least amount of environmental effect. With digital fashion replacing actual clothes, the brand’s carbon footprint is reduced by up to 30%. Thus, Real Research launched a survey on digital fashion to find out the public’s view about the evolution of fashion via technology.

Hence, hurry and answer the survey on Public Perception of Digital Fashion on the Real Research app from July 11, 2022. After that, you will receive 12 TNCs as a reward.