Survey: Public Opinion on Mattel’s Launch of Barbie Doll with Down’s Syndrome

Mattel, the company behind the iconic Barbie doll, has taken a significant step towards inclusivity and representation by launching a new doll that represents children with Down’s syndrome. The collaboration with the National Down Syndrome Society (NDSS) is part of Mattel’s broader efforts to provide greater diversity and inclusivity in their range of toys.

The new Barbie doll has been positively received by charities, including the UK Down’s Syndrome Association, as it will enable children with Down’s syndrome to play with a toy that represents them. Mattel consulted with the NDSS and medical professionals to inform the design process, resulting in a new face and body sculpt that is more illustrative of women with Down’s syndrome. This attention to detail is a significant achievement and demonstrates Mattel’s commitment to promoting inclusivity and diversity.

One notable feature of the new Barbie doll is the pink pendant necklace with three upward chevrons, which represents the three copies of the 21st chromosome associated with Down’s syndrome. This thoughtful design element helps to raise awareness of the condition and educates children about the genetic material that causes the characteristics associated with Down’s syndrome.

The new Barbie doll has also been welcomed by Ellie Goldstein, a British model with Down’s syndrome who has featured in a campaign for the doll. Ellie expressed her happiness at the increased representation of diversity and visibility for people with Down’s syndrome. She recognizes that diversity is essential, and it’s crucial for people with disabilities to see themselves represented in toys and other media.

Mattel’s decision to launch the new Barbie doll is a significant step towards greater inclusivity and representation in the toy industry. By partnering with the NDSS and consulting with medical professionals, Mattel has created a doll that represents children with Down’s syndrome in a meaningful and accurate way.

The new Barbie doll will undoubtedly bring joy to many children and help to promote awareness and understanding of Down’s syndrome. As such, Real Research launched a survey seeking public opinion on Mattel’s launch of Barbie Doll with Down’s Syndrome. Answer this survey which will be available from April 28, 2023 and get rewarded up to 60 TNCs!