Survey: Public Opinion on Makeup and Beauty Spending On the Rise Despite Inflation

Rising inflation rates in an economy can be quite tricky and difficult to curb. Inflation rates mean that prices of goods and services have risen considerably in an economy. This can be challenging to overcome as groceries, fuel and gas, housing, and transport would cost relatively more. Naturally, when this happens, spending on goods and services that are mere “wants” and not necessities will reduce. That is the conventional belief at least.

However, recent studies have shown that spending on health and beauty products has increased. In contrast to conventional theories of spending, consumers are reportedly buying more beauty products despite economic crises. This phenomenon is called ‘The Lipstick Index.’ The term was invented by popular luxury brand Estee Lauder brand Chairman, Leonard Kauder. The term was used to describe increased sales of cosmetic products amid the recession in the 2000s.

This goes to probe questions and causes of consumers’ increased beauty product purchases. Some might suggest that social media is largely contributing to the beauty standards and trends today. In contrast, others may have stable or increased incomes despite the economic situation. Moreover, some may be practicing “self-love”, a concept growing increasingly popular these days.

Thus, Real Research launched a survey to seek public opinion on makeup and beauty spending on the rise despite inflation. The survey mainly focuses on the possible causes of ‘The Lipstick Index’.

Hence, hurry and answer the survey seeking public opinion on makeup and beauty spending on the rise despite inflation on the Real Research app from August 18, 2022. After that, you will receive 25 TNCs as a reward.