Survey: Public Opinion on Choosing to Follow Influencers

Humanity has always looked towards others for entertainment. Presently, in our modern age, this form of entertainment often comes from consuming other people’s content on social media. To be fair, many are taking up the offer to entertain others by making creative content. Still, creators themselves are very aware of who they watch and follow as well. After all, every content creator has a reputation to hold.

In particular, the public is obsessed with consuming the content of those who are rich or famous. Indeed, internet popularity still holds a lot of power in social circles and now in professional circles as well. Thus, we have gone from reading celebrity magazine interviews to watching influencers’ live stream updates. It is interesting to note that anyone could become popular in this viral internet age.

Furthermore, with the latest technological innovations paired with non-traditional forms of ad promotions, hundreds of influencers have come to power. Fans of these influencers, want to learn, be inspired, imitate, and get support and answers from these power figures. More often than not, influences are powerhouses, full of enthusiasm and always looking to engage their audience.

Accordingly, Real Research launched a survey to gather the public opinion on choosing to follow influencers. For instance, what convinces followers to follow a certain influencer? In particular, what type of influencers do they follow? In line with this, what made the respondents follow a particular influencer? More so, how important is an influencer’s activity or opinion to their followers?

Hence, hurry and share your opinion via the public opinion on choosing to follow influencers survey on the Real Research App from February 21, 2022. After that, you will receive 10 PLF as a reward.