Television viewing habits had evolved significantly over the years, from when there was only television to watch shows to the rise of numerous streaming services offering unique and curated content. Many people now can watch their favorite shows whenever they want, rather than being tethered to specific airtime.
The all-at-once release model disrupted traditional TV’s weekly drop format. The advent of streaming services like Netflix, which popularized the release strategy of dropping all-at-once an entire season of a TV show, made way for binge-watching to become popular. This allows a viewer to watch multiple episodes of a show in one sitting, often completing an entire season in a single day.
Watching weekly releases, on the other hand, refers to the traditional way of watching TV shows, where new episodes are released one at a time on a regular schedule (such as once a week).
Both viewing habits have their unique benefits and drawbacks, yet it all comes down to personal preferences. Weekly release viewers get to experience a sense of anticipation and community, while binge-watchers get to immerse themselves in the story fully. Real Research launched a survey to see whether or not various release strategies matter and what they might mean to everyday TV viewers.
Overall, how we consume television has changed dramatically in recent years, with more options and flexibility for viewers. As technology evolves, it will be interesting to see how television viewing habits will continue to change.
Hence, hurry and answer the survey on TV viewing habits: binge-watching vs. weekly releases on the Real Research app from January 22, 2023. After that, you will receive 70 TNCs as a reward.
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