The streaming era has revolutionized the way people watch media and entertainment. With many entertainment companies releasing entire seasons and series at once, viewers no longer have to wait for a new episode. The habit of ‘binge-watching’ emerged as a result of this.
In detail, streaming services such as Netflix, Hulu, and Amazon Prime, among others, are making binge-watching increasingly popular, with consumers streaming as many episodes as they wish at once. Unlike television, streaming can be accessed through a laptop, tablet, or smartphone, increasing the user’s convenience.
As great as these options sound, health experts warn that such habits are increasing the risk for cardiovascular disease, depression, sleep problems, and behavioral addiction in users since they are replacing the time once spent exercising, socializing, and sleeping.
According to a Netflix survey, around 2-6 episodes are being watched in one sitting by 61% of users. Several studies have found that most Netflix members prefer to binge-watch a series rather than take their time – finishing an entire season in one week on average.
What’s so good about watching episode after episode? Psychologists say it is caused by chemicals released in our brains. Dopamine is released when you engage in an enjoyable activity like binge-watching. This chemical reinforces continued engagement in that activity by giving the body a natural, internal reward of pleasure. In binge-watching your favorite show, your brain continuously produces dopamine, giving you a drug-like high. And You become addicted to the show because you crave dopamine.
When binge-watching, our brains experience the same process that occurs during drug addiction. The body does not discriminate between pleasure and addiction. According to studies, it can be addicted to anything that consistently releases dopamine.
While it’s clear that watching binge-worthy content offers a temporary escape from our daily routine, which most streamers find helpful for stress management, few others believe that binge-watching fosters relationships with friends, especially when watching the same shows at the same time.
However, the downside of streaming addiction can be frightening. In research conducted by the University of Toledo, results showed that 142 out of 408 participants binge-watch. There were higher levels of stress, anxiety, and depression identified in these people.
When examining the habits associated with binge-watching, it is easy to see how it could affect mental health. Binge-watching can quickly become isolating without a roommate or partner.
Real Research, an online survey platform launched a survey on streaming addiction. Hence, hurry and answer the survey on streaming addiction on the Real Research app from November 12, 2022. After that, you will receive 20 TNCs as a reward.
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