The war between Russia and Ukraine presented both countries with many repercussions. Apart from the political, social, and economical aspects, several businesses, and brands have stood with Ukraine, and eventually pulled out of Russia.
In addition to countries imposing sanctions on Russia, several brands like Starbucks, McDonald’s, Microsoft, IBM, Netflix, Spotify, Intel, and others have also pulled out. This has had a significant impact on those employed with the companies, as well as the consumer groups affected. However, that did not let Russia settle back. Many companies in Russia came up with their own established brands for the same product, including Starbucks.
When Starbucks left Russia in March, 2022, after 15 years of business, there was a massive void to be filled– which local entrepreneurs in Russia took advantage of, and came up with their own version of ‘Starbucks’ called ‘Stars Coffee.’ Stars Coffee was made to, in a way, fill the void, even creating an exact replica of the Starbucks logo. However, the taste of the newly released Stars Coffee is yet to be determined.
To find out what the public had to say, Real Research launched a survey on Russian opening a new ‘Stars Coffee’ brand following Starbucks’ exit. In detail, the survey aims to learn public perceptions about the brand, and how they feel about Stars Coffee being a replica.
Hence, hurry and answer the survey on Russian opening a new ‘Stars Coffee’ brand following Starbucks’ exit on the Real Research app from August 23, 2022. After that, you will receive 25 TNCs as a reward.
Target Number of Participants:
Real Research News is the media platform that presents insights and studies of wide-range of topics. It focuses on insights gathered from its survey app.