The 2022 FIFA World Cup is the first in the tournament’s 92-year history to be hosted by an Arab nation. The event is expected to draw over one million fans from around the world to Qatar for the 29-day tournament that will start on November 20.
Since 1986, Budweiser has been the exclusive World Cup beer brand. When Qatar won the bid to host this year’s World Cup in 2011, Budweiser’s parent company AB InBev renewed its deal to sponsor the 2022 tournament.
Qatar is a Muslim country with strict rulings around alcohol. Alcohol beverages in Qatar are served only in hotel restaurants and bars having licenses. In other words, consuming it elsewhere is illegal. If you drink in public, you could be fined as much as 3,000 Qatari riyals (£720) or go to prison for up to six months. However, Qatar has had to relax its alcohol regulations during the period of the World Cup tournament.
FIFA has confirmed that ticket holders will have access to Budweiser beer within the stadium perimeter, before and after games, and at the official Fan Festival in Doha’s Al Bidda Park from 6:30 pm. However, only non-alcoholic Budweiser Zero and soft drinks will be available inside the stadium bowl.
Qatar may have loosened up its rule on alcohol, but it remains stringent on the use of drugs and narcotics. Foreign fans, in particular, should be aware of these rules if they travel to Qatar. Anyone caught smuggling drugs or narcotics into the country could face the death penalty. Furthermore, fans are advised to drink in moderation. Having known these specific measures regarding the drink policy for the World Cup, Real Research aims to gather public opinion.
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