Advertising in Nigeria may take on a new look and sound starting next month at least, as what authorities hope. Nigeria plans to restrict the use of foreign models and voiceover artists in advertising beginning on October 1, 2022, in what is thought to be a first-of-its-kind rule. According to the Advertising Regulatory Council of Nigeria, the prohibition intends to strengthen the country’s talent pool in the advertising business and make its growth more inclusive.
On the other hand, some British and American media have interpreted Nigeria’s restriction on hiring foreign models as a ban against white people and foreign accents and an attempt to break free of colonialism.
There are also several white ladies that are married to Nigerian males. While Nigerian immigration law does not automatically grant citizenship to a foreign man who marries a Nigerian woman, foreign women who marry Nigerian men are permitted to carry Nigerian passports.
The new rule does not prohibit genuine Nigerian people from appearing in advertising, regardless of their looks or accent. Many prominent radio personalities in the country, particularly those who appeal to the middle classes, have British or American accents, as reported by Nigerian novelist Adaobi Tricia Nwaubani.
This directive released by the Advertising Regulatory Council of Nigeria (ARCON) aims to develop local talent, increase inclusive economic growth, and grow the advertising industry in the West African nation. The council stated that all advertisements, advertising, and marketing communication materials targeted or promoted on Nigerian advertising platforms must use only Nigerian models and voiceover artists.
Hence, hurry and answer the survey on Nigeria’s ban on foreign models on the Real Research app from September 20, 2022. After that, you will receive 25 TNCs as a reward.
Target Number of Participants:
Real Research News is the media platform that presents insights and studies of wide-range of topics. It focuses on insights gathered from its survey app.