Concerns about global warming are increasing by the day. As a result, individuals, businesses, and environmental groups have begun to take all necessary steps to ensure the use of appropriate products to better suit the environment. By using plastic, disposable packaging, utensils, and bags, the planet, and various species continue to cause harm to the planet.
Some of the world’s most prominent brands and chains have begun adopting various environmentally safe, eco-friendly products in their services. This means replacing plastic and harmful disposable products such as cups, holders, straws, etc. with biodegradable ones made with safer materials. Many companies also practice ‘green marketing’. Green marketing is the marketing of environmentally safe products.
Starbucks, for example, implemented the use of paper straws, wooden sticks, etc. These measures contribute to its eco-friendly initiatives. In contrast, popular toy manufacturer, Lego recently announced plans to replace plastic Lego blocks with more environmentally friendly materials. This instills a sense of responsibility for corporations and customers alike.
As a marketing strategy, many customers have realized the importance of ‘going green’ and the impact of such measures. This brings the question of the effectiveness of green marketing. Thus, Real Research launched a survey on Green Marketing and its effectiveness. The survey seeks public opinions on the perception of green marketing, specifically from the perspective of customers.
Hence, hurry and answer the survey on Green Marketing and its effectiveness now on the Real Research app from June 08, 2022. After that, you will receive 25 TNC as a reward.
Survey DetailsSurvey Title: Target Number of Participants: | DemographicsNationality: All |
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Real Research News is the media platform that presents insights and studies of wide-range of topics. It focuses on insights gathered from its survey app.