The new Twitter CEO, Elon Musk, obtained Twitter and intended to overhaul its content management system. This included slashing nearly half its workforce, increasing freedom of speech, and the blue-tick verification subscription.
While many employees spent the day tweeting their goodbyes, Musk revealed brands had begun pulling their advertisements, leading to what he said was a “massive drop in revenue.” Musk said the cuts were needed as “unfortunately, there is no choice when the company is losing over $4m/ day.”
On Monday, Musk went on a tear against Apple —Twitter’s major advertiser, after he said that Apple stopped advertising on Twitter. Quoting, “Do they hate free speech in America?” Musk directly pointed out the CEO of Apple, Tim Cook.
Musk said that the company threatened to remove the social network from its App Store without explanation and mostly had stopped advertising on Twitter.
“Apple has also threatened to withhold Twitter from its App Store but won’t tell us why,” said Musk.
Eventually, other influencers and media recalled Apple’s past similar incidents, including Riot Games’ Fortnite. In context, as per Musk’s tweets, Apple secretly charges a 30% tax on their App Store products, specifically from app developers who make over $1 million through the App Store annually.
On the other hand, some say that it is completely understandable, as we are using the platform to launch our apps —just like YouTube, to upload videos freely, but for a cut in revenue.
As of press time, Apple has not released any statements regarding this.
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