Shopping is an activity where a consumer browses available products or services to cater to their wants or needs. While shopping can involve the purchase of any product or service ranging from groceries, electronics, household items, health & beauty, furniture, etc., it can take place in numerous forms; online and offline (retail, etc.).

Online shopping entails browsing and purchasing goods or services from an online platform. The goods will either be delivered or picked up by the buyer. Offline shopping is purchasing goods or services in a physical store such as retail, wholesale, and others.

The preference of where and how to shop essentially comes down to each individual. For starters, online shopping is convenient, time-saving, and includes a range of services. On the other hand, shopping in physical retail stores may provide a more hands-on experience, allow for product testing, and build loyalty.

Contrarily, online shopping may be less interactive, pose stock availability issues, and entail delivery waiting times. Retail or shopping offline, however, can be time-consuming, only open for a limited time, and tricky to compare prices, etc.

To seek the preferences between shopping in physical stores vs. online stores, Real Research launched a survey on consumer shopping preference: online vs. offline stores. The survey aims to seek consumer behavior on the same and deduce insightful data.

Hence, hurry and answer the survey on consumer shopping preference: online vs. offline stores on the Real Research app from November 11, 2022. After that, you will receive 50 TNCs as a reward.

Survey Details

Survey Title:
Survey on Consumer Shopping Preference: Online vs. Offline Stores

Target Number of Participants:
20,000 Users

Demographics

Nationality: All
Age: 21-99
Gender: All
Resident Country: All(exclude Vietnam)
Marital Status: All
Language: All
KYC Level: All

Note: This survey is closed. You can view the results here – More Than Half (52.68%) Prefer Retail and Online Shopping.