Survey: Influencer Marketing Effectiveness

In today’s world, people are highly bombarded by digital content. An average person living in a modern society would encounter advertisements of all sorts: commercials, public LED billboards, print ads, and digital ads on their mobile devices.

Along with the advancement of technology, a new kind of marketing has surfaced called influencer marketing. This type of marketing makes use of social media personalities who have built a follower base from a specific niche to subtly or boldly endorse a brand, product, or service on their social media page.

According to Tomoson, an influencer marketplace, businesses generate $6.50 in revenue for every $1 invested in influencer marketing. Influencer marketing has been regarded as one of the most cost-efficient yet effective marketing strategies for businesses.

In this survey, Real Research hopes to measure how effective are influencers in promoting brands from their social media accounts. This survey aims to gather insights from the consumer’s perspective. So, we invite all those who actively follow influencers on social media to participate in this survey from January 13 onwards. In return, you will receive 8 TNC Coins as rewards.