Did you know that the chitchats you have with your bestie at the office could be tracked?
CNBC reported that giant U.S. companies such as Walmart, Delta Air Lines, T-Mobile, Chevron, and Starbucks have integrated Aware, an employee sentiment tracking tool on Slack, Microsoft Teams, Zoom, and other popular apps. Additionally, some European brands, including Nestle and AstraZeneca, are also using this AI tool to monitor the chats of non-executive members of a company.
Co-founder and CEO of Aware, Jeff Schumann, says the AI helps companies “understand the risk within their communications,” getting a read on employee sentiment in real-time, rather than depending on an annual or twice-per-year survey.
By using Aware’s analytics product, clients can see how employees of a certain age group or in a particular geography are responding to a new corporate policy or marketing campaign, stated Schumann.
The Aware tool is capable of reading text, processing images, and identifying bullying and harassment, discrimination, noncompliance, pornography, nudity, and other abnormal behavior.
Aware confirmed to CNBC that it uses data from its enterprise clients to train its machine-learning models. For instance, when a new employee joins, Aware’s AI model, like other generative AI, takes about two weeks to understand an employee’s messages and get to know the patterns of emotion and sentiment. Then the AI determines what’s normal versus what’s abnormal and toxic.
Aware stated that Walmart, T-Mobile, Chevron, and Starbucks use its technology for governance risk and compliance, and that type of work accounts for about 80% of the company’s business.
A representative from AstraZeneca said the company uses the eDiscovery product, another product similar to Aware, but doesn’t use analytics to monitor sentiment or toxicity.
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