The longest-running and most scandalous show on Russian television ceases to exist. Over the 16 years of its run on TV, ‘Dom 2’ became one of the most popular reality TV shows. It holds the title of the longest-running reality show globally on The Guinness Book of Records and has millions of loyal viewers.

The TV project has been on the air since 2004. The main objective was to construct a house whilst trying to find a partner in the process. However, in some cases, the show involved overly explicit sex scenes, constant yelling, and fights between both men and women.

On December 18, 2020, TNT announced the closure of the reality show ‘Dom-2.’ The closure came with mixed feelings from viewers. While some celebrated the decision, others felt sad.

Along with this, Real Research surveyed to know if the public has heard about the reality show and is aware of the closure of the reality show. 96% of the participants said they have heard about the reality show Dom 2. However, only 4% haven’t heard of the Russian reality TV show.

Highlights

  • Around 96% have heard about the reality TV show ‘Dom 2’ and its closure
  • Nearly 42% think it is interesting to watch people build relationships
  • 38% believe that negative comments from other celebrities and politicians are the reasons the creators decided to close Dom 2
  • About 25% chose Kseniya Borodina as their favorite person on the reality show
  • 40% is willing to watch it again when the new season begins

Awareness and Reasons of the Closure of the Reality Show Dom 2

Dom 2 was a Russian reality TV show about relationships produced by the TNT channel. The show has been on the air since 2004. It used to get over 3.5 million viewers daily. In the show, the participants’ primary objective is to build a house whilst finding a partner in the process. Couples then compete for the place itself.

However, TNT officially announced the closure of the reality show on December 18, 2020. The channel said this decision was made to pursue focusing on other projects, primarily entertaining programs and series.

Along with this, 92% of respondents said they have heard about the Dom 2 closure. Meanwhile, 8% said they haven’t heard that Dom 2 is closed.

Furthermore, 34% responded that the creators decided to stop the reality show because of other celebrities’ and politicians’ negative comments. Aside from these, 28% said the show began to lose its popularity among viewers. Also, 27% replied that Dom 2 has been running for too long.

Additionally, 2% of the respondents noted that they believe there are other reasons than the one stated in the survey. However, almost 4% don’t know what the reasons are. This shows many people don’t know the exact reasons why Dom 2 was closed.

Awareness and Reasons of the Closure of the Reality Show Dom 2
Figure 1: Negative comments from other celebrities and politicians pushed the creators to close Dom 2

Kseniya Borodina is the Majority’s Favorite Person on Dom 2

On May 11, 2004, Dom 2 published its first episode on the Russian TV channel TNT. It was hosted by celebrities like Ksenia Sobchak, Ksenia Borodina, Olga Orlova, and many others.

In line with this, when asked respondents about their favorite contestant on the reality show, 25% chose Kseniya Borodina, followed by 16% who said Olga Buzova. Aside from these two, 15% choose Kseniya Sobchak. There are also other successful people on the reality show selected as viewers’ favorite, including Vlad Kadoni, Olga Orlova, Andrey Cherkasov, and many more.

Kseniya Borodina is the Majority's Favorite Person on Dom 2
Figure 2: Kseniya Borodina is the Majority’s Favorite Person on Dom 2

As a result, respondents have chosen the most successful people who have been in the show from the beginning.

The Majority is Willing to Watch the New Season of Dom 2

The reality TV show features participants dating while creating a new house. Despite being accused of “making a negative impact on the younger generation” as early as 2005, Dom 2 remains one of Russia’s most highly-rated TV shows to this day.

As a matter of fact, 42% said they were interested in watching people build relationships. Aside from these, 24% of people watched the show because they like that contestants were monitored with cameras 24/7, followed by 24% of respondents who said they were curious to know about who will win the main prize.

In addition to the above, 1% were watching the show because they like the show’s hosts. However, 3% said there might be other reasons. Meanwhile, 6% don’t know why they watched the reality show.

The Majority is Willing to Watch the New Season of Dom 2
Figure 3: The majority were interested in watching people build relationships

Moreover, a big number (40%) of the participants are willing to watch the new season of Dom 2 when it begins. On the other hand, some people (32%) said they are unwilling to watch it. However, a small number (27%) don’t know whether they will watch or not.

The Majority is Willing to Watch the New Season of Dom 2 Again
Figure 4: The Majority is Willing to Watch the New Season of Dom 2 Again

Despite viewers not knowing the exact reasons behind the closure of the reality TV show. Some are willing to watch it and enjoy the show again.

Methodology

 
Survey TitlePublic Perception on the Closure of Russian Reality Show Dom 2
DurationMarch 18- 20, 2021
Number of Participants10,000
DemographicsMales and females, aged 18 to 65+
Participating Countries Armenia, Belarus, Estonia, Georgia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Russia, Tajikistan, Turkmenistan, Ukraine, Uzbekistan