Public Opinion on the Estée Lauder Brand and its Products – Survey Results

Founded in 1946, Estée Lauder Companies Inc is a luxury brand, which still enjoys worldwide fame. The reason for the popularity of this brand lies in the fact of distinctive feature of using advanced technologies and innovative discoveries in the creation of cosmetics.

Strategic scientific research, mandatory product testing, and the highest quality standards are the company’s unshakeable laws. Estée Lauder’s products include skincare, make-up, and perfumes. Made with the highest quality and performance requirements the brand leaves no stone unturned. Moreover, it sells its products in over 135 countries and regions via the best retail chains and retailers.

Real Research conducted an Estée Lauder survey to know the public view on the Estée Lauder products satisfaction and brand placement. Over 60% of the respondents are aware of the Estée Lauder brand. Have they tried the brand’s products? How satisfied are customers with Estée Lauder product quality? What product do they usually purchase from Estée Lauder? Let us find out through results obtained from the Real Research online survey application.

Highlights 

• Almost 51% of the respondents tried Estée Lauder’s product.
• Estée Lauder skincare products are the most purchased (30.30%).
• Nearly 33% believe that focus on long-term goals and sustainable growth makes this brand unique.
• Estée Lauder can attract a large clientele by offering affordable prices, said over 30%.

Over 50% Have Tried Estée Lauder’s Products

As we mentioned above, the majority (61.06%) have heard about the Estée Lauder brand. Furthermore, according to almost 44% of the respondents, the Estée Lauder brand is popular in their country. Next, the Estée Lauder survey asks the respondents if they ever tried any of Estée Lauder’s products. Interestingly, half of the respondents (50.56%), said ‘Yes.’ This shows that despite being a luxury brand with higher than average product prices, the brand is in demand.

It is worth noting that sales of makeup products and cosmetics experienced a hit during the COVID-19 pandemic as customers were mostly staying at home. This pressured cosmetic brands like Estée Lauder. On the other hand, the pandemic brought growth for Estée Lauder skincare products as its sales jumped by 31%. Moreover, Estee Lauder has been doubling down on its investments in skincare fueled by a pandemic-led shift from makeup to self-care.

Estée Lauder’s Skincare Products Are In Demand 

The next question asked by the Estée Lauder survey is what products do the respondents usually buy from Estée Lauder? As expected, the ‘skincare products’ option saw the highest result (30.30%). Furthermore, the results on the Real Research online survey application show that 19.06% of the respondents usually buy makeup products. Following after, 13.15% buy hair products and 6.38% buy perfumes and fragrances. On the other hand, over 23% of the respondents chose the ‘I do not use Estée Lauder products’ option.

Read Also: ZARA’s Shopping Experience and Customer Satisfaction

Excellent Quality Products Is the Reason for Choosing Estée Lauder

Drawing from the results collected by the Estée Lauder survey, the majority, 38.26%, agree on using Estée Lauder products for their excellent product quality. Following that, 20.33% of the respondents are happy with Estée Lauder’s packaging. Moreover, 12.45% are convinced by many influencers’ recommendations. Thus, the reason for the brand’s popularity becomes clear.

Furthermore, almost 5% of the respondents like that Estée Lauder products do not have artificial fragrances. In line with this, 3.17% chose the ‘Others’ option. Still, over 23% chose the ‘I do not use Estée Lauder products’ option.

What Makes the Estée Lauder Brand Unique? 

Following the previous questions, we asked respondents, what in their opinion makes the Estée Lauder brand unique? Nearly 32.06% believe that the focus on long-term goals and sustainable growth are the main reasons. Similarly, 29.03% think that respect to roots and inspiration to envision the future is the reason that makes Estée Lauder unique. Furthermore, 9.02% chose the ‘Unwavering commitment to quality and excellence’ option. On the contrary, some of the respondents do not think that Estée Lauder is a special brand (19%).

Read Also: Best E-commerce Sites Of 2021, According To Buyers

Offering Affordable Products Prices Can Attract More Clients

No doubt that when it comes to the famous Estée Lauder’s products, the first that comes to mind is skincare. Still, do people want to buy them? What about those you are interested to buy but haven’t, what is the reason? How best can Estée Lauder attract more clients? We asked this question next in the Estée Lauder survey on the Real Research survey app.

Remarkably, almost 31% of respondents want the brand to offer affordable prices. This shows that its product prices are pretty expensive for the majority. Specifically, nearly 21% wishes for the brand to offer biannual discounts per year. ‘Celebrity endorsements’ and ‘Other’ options were chosen by 13.01% and 15.38% respectively. Also, it is worth noting that 7.60% of the respondents believe that the company already has a large clientele.

Summing up, Estée Lauder is a brand that is well-positioned in its industry. It has a loyal brand following, especially when it comes to professional models and makeup artists. Accordingly, Real Research’s Estée Lauder survey results show that the brand has always been a leader in its field.