Highlights

  • 75% of survey respondents answer surveys because of rewards.
  • More than half of people (60%) agree that survey rewards are a must.
  • Customer satisfaction surveys (36%) are the most common type of survey people actively participate in.
  • Moreover, people prefer to minimally spend on survey platforms (below 50$ a year).

Surveys are one of the common tools used to support researches about various topics. Tracing its roots from ancient times, surveying is considered a reliable and usual method to gain information and data from the public.

Along with technical advancements, surveys have come a long way. Traditionally done by interview or a pen-and-paper questionnaire, surveys are now easily conducted and promoted in the digital space through available online survey platforms.

With a lot of survey platforms surfacing today, this Real Research survey aims to reveal what people are looking for in choosing a survey platform. The top features that people consider are platform cost (44%), data analytics reports (31%), and user-friendliness (14%).

People Engages More With Rewarded Survey

Joining a survey may not be interesting for everyone; hence, rewards are used to encourage participation. Accordingly, 75% of people would only participate in a survey for its rewards. Moreover, in a direct question asking whether respondents join surveys just for their rewards, most answered ‘Yes’.

In a follow-up poll asking: “would you like to see your opinion being rewarded for each survey you answer?,” more than half of respondents (60%) said rewards are a must. Furthermore, some expressed that rewards would somewhat convince them to join the survey (30%). Meanwhile, only a few blatantly conveyed that they won’t be persuaded by survey rewards by answering ‘no’ (10%).

Based on these two questions, launching a survey that comes with rewards will increase the chances to tap more respondents who are willing to share their opinions on surveys. Hence, Real Research is a useful survey tool. It helps survey sponsors with integrated crypto rewards.

Popular Surveys and Platforms

Additionally, respondents chose the type of survey they usually answer. First came customer satisfaction surveys (36%) as the most common survey people participate in. Next follows survey feedback or product review surveys (30%). Awareness surveys (21%) also received a fair share of the poll answers.

In one poll, Real Research asked what platforms most people heard about the most. Aside from Real Research (52%), the platform used in this survey, Survey Monkey (15%), and Typeform (14%) are the most popular external survey platforms among the respondents. There is also significant awareness of Hubspot (5.2%) and Alchemer (2.3%) — previously Survey Gizmo — platforms.

As stated above, the survey platform’s cost is a crucial factor for survey publishers and sponsors. Likewise, 44%, almost half of the respondents, agree.

In addition, we asked the respondents how much they are willing to pay for a survey tool. Above all, the results show that most of the respondents are only willing to pay the minimum — below 50% annually (28%).

Meanwhile, other respondents are willing to spend more (21%) expressing that they are ready to spend below 100$ annually for a survey platform subscription. On the other hand, some respondents are willing to pay below 200$ annually (18%) and some little higher with below 500$ annually (11%).

How much willing to pay for survey platform

Conclusion

In conclusion, most people believe that surveys should be rewarded; a note for survey sponsors, market analysts, and researchers. Clearly, there are limited survey platforms that exist in the market today. Although, it is important to know that these existing platforms are not capable of directly rewarding their respondents. Therefore, survey generators like Survey Monkey, Typeform, Alchemer (Survey Gizmo) don’t have an established a reward system within the platform.

Secondly, people are willing to pay a minimal amount for survey subscriptions. More so, they also prefer free-to-use platforms. Thus, Real Research is made to fill the survey market demands. The Real Research survey app is a free and convenient tool with technical capabilities that allow survey publishers to reward survey-takers with digital money.

Methodology

Survey TitleOpinion on Survey Platforms
DurationDecember 10 to 17, 2020
Number of Participants3,000
DemographicsMales and females, aged 19 to 60+
Participating Countries: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Argentina, Australia, Austria, AzerbaijanBahrain, Bangladesh, Belarus, Belgium, Bolivia, Brazil, Brunei, Cape Verde, China, Croatia, Denmark, Egypt, Emirates, Estonia, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Japan, Malawi, Malaysia, Myanmar Nepal Nigeria, North Korea, Pakistan, Paraguay, Philippines, Poland, Costa Rica, Russia, Samoa, Saudi Arabia, Singapore, South Korea, Spain, Sri Lanka, Sweden, Thailand, Turkey, Ukraine, United Arab Emirates, United States, United Kingdom, and Vietnam.