Playboy has ventured into the realm of technology via Web3 space. The company aims to establish through NFT collections, metaverse experiences, and a social media creator platform that will rival its competitors. Besides throwing parties in the metaverse, decisions are being made on a Playboy mansion in the Metaverse. The decided location of the Playboy MetaMansion in The Sandbox will feature mini-games, social mixers, and programmed events.

Accordingly, Real Research launched a survey on Playboy to build a ‘MetaMansion’ in the Metaverse. It aims to find the public’s perception of the Playboy mansion in the Metaverse. Real Research also aims to determine how the public feels about big brands moving into the metaverse.


  • 7.29% are indifferent to the news about the Playboy MetaMansion.
  • 44.86% highly agree that Playboy’s logo is as iconic and memorable as Nike and Apple.
  • 36.87% of respondents support intellectual properties entering the metaverse

Respondents on the Playboy Mansion in the Metaverse

The survey on the Playboy mansion in the Metaverse asks how respondents feel about the Playboy metamansion in the sandbox. In reply, 41.64% expressed that they are highly excited, 20.22% are neutral, and 16.63% are excited about it. Further on, 7.29% are indifferent to the news about the Playboy MetaMansion.

Figure 1: Percentage of respondents on the Playboy mansion in the metaverse

Next, the survey asks for respondents’ opinions on Playboy’s rebranding strategy to establish itself in the Web3 space and as a part of the Metaverse. Here, 44.72% replied it is highly effective, 19.67% remain neutral about it, and 17.26% think it is effective. Contrastingly, 4.91% feel that this strategy will be ineffective for Playboy.

PlayBoy CEO Shares Thoughts About The Playboy Logo

PlayBoy wants to steer away from its old brand image. They have a newer notion for its logo, and the CEO goes as far as to compare its iconic logo with the likes of Nike and Apple. The survey on Playboy mansion in the Metaverse asks respondents their feelings about this statement.

Figure 2: The Percentage of respondents on Playboy’s rebranding its image

In response, 44.86% of respondents highly agreed with the statement, whereas 19.2% remained neutral over their stance. Moreover, 18.22% agreed with the logo being iconic and memorable as Nike and Apple. In comparison, only 3.2% disagreed with the Playboy CEO’s statement.

The Playboy MetaMansion in The Sandbox

The Playboy mansion in the Metaverse will have mini-games, social mixers, events, and digital collectible releases based on the brand’s 70-year history of publishing. The survey on the Playboy mansion in the Metaverse asks respondents if they will visit the Playboy Metamansion in the Sandbox. A majority of 61.34% said yes, while 24.46% were unsure, and 14.2% said no to visiting the mansion.

Figure 3: Respondents’ opinion on the Playboy MetaMansion in the Sandbox

Lastly, the survey on Playboy mansion in the Metaverse asks respondents’ views on intellectual properties entering the Metaverse. In reply, 36.87% highly agreed, and 21.56% were neutral about such properties joining the Metaverse. On the other hand, 4.72% of respondents disagreed, and 4.64% highly disagreed with such properties entering the Metaverse.


Survey TitleSurvey on Playboy To Build a ‘MetaMansion’ in the Metaverse
DurationJuly 17 – July 24, 2022
Number of Participants50,000
DemographicsMales and females, aged 21 to 99
Participating Countries Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia, Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.