Blockout 2024, or #Blockout2024, is an online movement where people block celebrities and organizations on social media for not speaking up or supporting Israel during the Gaza war.

A Real Research survey revealed a high level of awareness of this movement among respondents, with over half (51%) completely aware, and another 33% vaguely aware. However, 16% were completely unaware.

Highlights:

  • 87% of respondents believe holding celebrities accountable for their silence is justified. 
  • Over two-thirds believe the Blockout 2024 movement can create a “cancel culture” environment on social media.
  • Celebrities should leverage their popularity to raise awareness about social issues, say 65% of respondents.

Blockout 2024

This year’s Met Gala aftermath has ignited a movement to hold celebrities accountable for their silence on ongoing conflicts in Gaza, Ukraine, and Sudan. In light of this, 87% of respondents (highly justified, 49.70 + 36.82%) believe holding celebrities accountable for their silence is justified.

On the contrary, 9% believe holding celebrities accountable for their silence on the matter is somewhat unjustified, and 4% think it is highly unjustified.

celebrities-accountable-for-their-silence
Figure 1: The level of  justification for holding celebrities accountable for their silence

The Aim of the Digital Boycott Movement

This digital boycott movement aims to reduce the earnings celebrities make through ads on social media platforms. Regarding this, 56% of respondents said they support the Blockout 2024 movement, while  44% opposed it.

Cancel Culture Environment

A “cancel culture” is a form of withdrawing support from public figures, companies, or ideas deemed objectionable, often through social media shaming or boycotts. According to 67% of respondents, the Blockout 2024 movement can create a cancel culture environment on social media, while 33% believe otherwise.

Blockout-2024-movement
Figure 2: Can the Blockout 2024 movement create a cancel culture environment on social media?

Critic’s Views on Celebrity Culture

Critics argue that this trend highlights widespread discontent with the celebrity culture, as famous individuals often appear out of touch with real-world issues. 65% think celebrities should leverage their popularity to raise awareness about social issues, and 35% do not think so.

raise-awareness-about-social-issues
Figure 3: Should celebrities leverage their popularity to raise awareness about social issues?

Public Perception of Current Events

Over two-thirds of the respondents believe blocking celebrities online is an effective way to pressure them to speak out about current events, and 35% think otherwise.

Raising Awareness on the Impact of the Gaza Famine

According to 35% of respondents, it was the Met Gala authorities’ responsibility to initiate a conversation to raise awareness about issues like the Gaza famine; another 35% believe it was neither the Met Gala nor the celebrity’s responsibility. However, 30% believe the responsibility lies with the individual celebrities.

Blockout 2024 Participation

Finally, the survey on Blockout 2024 revealed that 57% of the respondents have actively participated in this movement and 43% have not.

Methodology

Survey TitleSurvey On Blockout 2024
DurationMay 17 – May 25, 2024
Number of Participants5,000
DemographicsMales and females, aged 21 to 99
Participating Countries Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia, Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.