Disney, the entertainment giant synonymous with childhood wonder, has recently been embroiled in internal drama. Activist investors, led by Nelson Peltz, criticized the company’s direction, particularly its streaming strategy and perceived lack of creative spark.

A survey on Disney’s victory against corporate raiders launched by Real Research, an online survey app, sheds light on how the public perceives this internal struggle.

Here are the key findings of the survey report:

  • The majority (73.54%) agree with the criticism that the company has lost its creative spark.
  • Among the issues raised by activist investors, the public is most concerned (25.56%) about the streaming strategy and profitability.
  • 52.38% prioritize Disney’s cultural influence and societal impact over higher profits (47.62%).

Has Disney Lost Its Magic?

Disney recently faced pressure from critics who had accused the company of mishandling its streaming strategy and losing creative direction. In light of the criticisms, activist investors had sought seats on the company’s board of directors to propose changes in the company’s direction.

Figure 1: Has Disney lost its creative spark?

While 63.28% were aware of this internal struggle, 36.72% remained uninformed. Moreover, the survey overwhelmingly agrees (73.54%) that Disney has lost its creative spark, aligning with Peltz’s criticism.

Read Also: Is Disney World Becoming Too Expensive?

What Worries Fans Most?

Aside from criticizing Disney’s performance, Peltz complained about a few issues. Among his concerns, 25.56% find the streaming strategy and profitability most concerning, while the rest worry about ESPN’s future (25.36%), corporate succession (24.76%), and even the “woke” entertainment approach (24.32%).

Profit vs. Magic

The survey on Disney’s victory against corporate raiders throws a spotlight on the complex relationship between financial success and creative integrity. When asked about Disney’s top priority, a surprising number (52.38%) prioritized cultural influence and societal impact over higher profits (47.62%).

Figure 2: Should Disney prioritize higher profits over cultural and societal impact?

Read Also: 74% Back Disney’s Bid to Attract Young Male Viewers Through Gambling

Disney Board Battle

Despite the criticisms, shareholders overwhelmingly voted to maintain the current board. Disney’s victory against corporate raiders saw over two-thirds (66.62%) saying this was the right decision.

Figure 3: CEO Bob Iger’s leadership impact on Disney’s share price

Lastly, the survey on Disney’s victory against corporate raiders reveals optimism regarding the company’s future share price under CEO Bob Iger’s leadership. While surpassing the record high may seem ambitious (32.36%), many believe the price will increase (36.28%). A smaller percentage (31.36%) fear a decrease.


Survey TitleSurvey on Disney’s Victory Against Corporate Raiders
DurationApril 9 – April 16, 2024
Number of Participants5,000
DemographicsMales and females, aged 21 to 99
Participating Countries Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia, Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.