Coca-Cola Creations is a cutting-edge project introduced by The Coca-Cola Company with the intention of reviving the original brand experience amidst changing times and tastes. As such, the Coca-Cola Company recently came up with a pixel-flavored Coca-Cola Zero Sugar Byte from the metaverse. Featuring an augmented reality (AR) game called “Pixel Point”. Coca-Cola Zero Sugar Byte is aimed at metaverse players and reportedly tastes ‘smokier, fresher, with a fruity flavor– similar to the feeling of playing a game.’

This new Coke drink has, however, gathered public attention, leaving many including gamers, feeling intrigued. For this reason, Real Research– an online survey application launched a survey on a new pixel-flavored product Coca-Cola Zero Sugar Byte from the metaverse. Here are the results.


  • 76.85% are aware of the latest pixel–flavored Coca-Cola Byte and Coca-Cola Starlight
  • 53.64% imagine the new Coca-Cola Zero Sugar Byte would taste refreshing
  • 52.84% say that Coca-Cola launches new unusual concepts of products to continuously challenge themselves with innovations

The Majority of Respondents Usually Enjoy Drinking Coca-Cola

The survey seeking opinions on the new Coca-Cola Zero Sugar Byte starts by asking if respondents usually enjoy drinking Coca-Cola. To this, up to 53.44% say yes, with 22.24% who drink occasionally, and 12.17% who drink rarely. However, 12.15% never drink Coca-Cola.

Fig 1: Respondents enjoy drinking Coca-Cola

In addition to the new pixel-flavored Coca-Cola Zero Sugar Byte, The Coca-Cola Company also launched a Coca-Cola Starlight drink. Thus, the survey accordingly asks if respondents were aware of this. In reply, 76.85% said yes, while 23.15% said no.

Respondents Imagine Coca-Cola Zero Sugar Byte Tastes ‘Refreshing’

Accordingly, the survey asks respondents what they imagine the new Coca-Cola Zero Sugar Byte would taste like. Respondents said it would probably taste refreshing (53.64%), colorful (16.18%), unpredictable (10.95%), tangy (10.83%), and subtle (7.33%).

Fig 2: Respondents on what the new Coca-Cola drink tastes like

The Coca-Cola Zero Sugar Byte is said to taste smokier and refreshing along with a fruity flavor. The survey then asks if respondents would like to try it. To this, 80.63% said yes, whereas, 19.37% said no.

The Coca-Cola Company has taken multiple steps to promote the product, including releasing it on the popular game, Fortnite. Through this, they introduced multiple features such as giving access to an AR game and many more intriguing technological features. The respondents were asked if these events are effective in promoting the product. 55.39% feel they most likely will, whereas, 14.01% feel it is only somewhat likely. 15.88% however, remain neutral, while 4.62% feel it is unlikely that these events are effective.

The Majority of Respondents Were Willing To Buy Coca-Cola Zero Sugar Byte

Being priced at $15 for a twin pack and only available in the US and South America, respondents were asked if they would be willing to buy the product. All 66.35% responded by saying yes, whereas, 12.86% said no. 20.8% however are unsure.

Fig 3: Respondents’ willingness to buy the new Coca-Cola product

Finally, the survey asks why respondents think Coca-Cola Creations launches unusual concepts of products. To this, 52.84% believe Coca-Cola does so to continuously challenge itself with innovations. Whereas, 18.07% suggest ‘to bring out curiosity with new flavors.’ A further 9.65% suggest ‘to provide an unconventional experience for consumers.’

In contrast, 9.24% also say to attract the attention of younger generations, and finally, 9.01% say to collaborate with unexpected artists and brands.


Survey TitleSurvey on a New Pixel-Flavored Product Coca-Cola Zero Sugar Byte From the Metaverse
DurationJuly 06 – July 13, 2022
Number of Participants50,000
DemographicsMales and females, aged 21 to 99
Participating Countries Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia, Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.