Yahoo! Is an American web services provider, headquartered in California. Yahoo! started as a popular portal to enter the web and explore, but later expanded to multiple other pursuits such as web search, e-mail, open Q&As, messenger, online news, etc. Over the years, with fierce competitors in the market, the popularity of Yahoo! declined gradually.

Yahoo! is currently popular only in Japan, thus, Real Research launched a survey on Yahoo!. The survey aims to find public opinions on the use and popularity of Yahoo, why yahoo failed, reasons for popularity in Japan, etc. Here are the results.


  • 74.91% say they are aware of Yahoo! being the world’s leading web portal site.
  • 66.72% say their favorite web portal site is Google.
  • 45.61% say that Yahoo can get back on track by re-acquiring the right of management and ownership dispersed in various countries.

87% Are Aware of Yahoo!

The survey starts by asking respondents whether they are aware of Yahoo! In reply, the majority (87.25%) are aware while 12.75% are not.

Figure 1 Respondents on being aware of Yahoo!
Figure 1: Respondents on being aware of Yahoo!

Next, the survey asks whether respondents are aware that Yahoo was once the world’s leading web portal site. A majority of 74.91% say ‘yes, I have used it before’ while 11.97% say ‘yes, but have never used it’. However, 7.29% say they were not aware of it, whereas 5.83% have never heard of Yahoo!.

Respondents Choose Google as Their Favorite Web Portal Service

The survey on Yahoo! then asks respondents their favorite web portal site. In response, 66.72% say Google, whereas, 8.39% say Yahoo!. A further 6.16% say MSN (Microsoft), while 5.99% say Naver, and 2.59% suggest Bing. Lastly, 2.14% chose Daum.

Figure 2 Respondents’ favorite web portal service
Figure 2: Respondents’ favorite web portal service

Next, the survey asks respondents’ opinions about Yahoo on the verge of being lost to history by lagging behind other platforms. All 65.67% suggest trends change along with the flow of time, while 16.14% say companies that do not adapt are bound to disappear.

Moreover, a further 8.78% say ‘I had a lot of memories about Yahoo, it’s a pity’. Meanwhile, 8.72% did not know from the beginning and do not care.

Respondents on Japan Using Yahoo!

Figure 3 Japan, the only country using Yahoo!
Figure 3: Japan, the only country using Yahoo!

With Japan being the only country that uses Yahoo, the survey asks respondents ‘why is yahoo popular in japan?’. A majority of 59.59% feel Yahoo is to Japanese taste, while 13.85% say they have been using it for a long time. Moreover, 8% say it is operated by a Japanese company and there is no reason to change it. Lastly, 6.09% say it is agreeable to the Japanese sentiment.

To conclude the survey, respondents were asked what is the best way to get Yahoo back on track. On this, 45.61% suggest re-acquiring the right of management and ownership dispersed in various countries. Furthermore, 22.86% suggest finding ways to collaborate with other platforms. Lastly, 12.25% suggest abandoning the Yahoo brand name and starting over. However, 18.60% of respondents are not interested.


Survey TitleSurvey on Yahoo!
DurationApril 26 – April 03, 2022
Number of Participants50,000
DemographicsMales and females, aged 21 to 99
Participating Countries Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia, Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.