The retail and fashion industry has made their foray into the Metaverse. Big brands are taking notice, such as Dolce & Gabbana, Elie Saab, Tommy Hilfiger, and more. Metaverse technology is a rising industry, especially in 2022, and has the potential to be even bigger in the future alongside crypto. The notion of being able to shop with metaverse has stirred curiosity and excitement among the public.

Thus, Real Research launched a survey seeking public opinion on shopping with Metaverse. The survey aims to find out how Metaverse technology affects the shopping habits of the public.

Highlights

  • 70.95% of respondents are interested in the Metaverse.
  • 51.97% are comfortable with shopping in the Metaverse.
  • 57.28% believe the Metaverse will completely change the shopping experience.

70.95% of Respondents Are Interested in The Metaverse

The survey began by asking respondents whether they were familiar with the term ‘Metaverse’. 70.95% said ‘Yes’, and that they were interested. Meanwhile, 13.13% said ‘Yes’, but they don’t understand it. Finally, 15.91% said ‘No’, they were unaware.

Figure 1 Respondents on whether they were familiar with the term ‘Metaverse’
Figure 1: Respondents on whether they were familiar with the term ‘Metaverse’

The survey then asked respondents how much impact they think the metaverse would have in daily life. 53.09% said, “there will be extreme change”. Meanwhile, 18.88% said “there will be some changes. Finally, 15.07% answered, “there will be no change.”

The survey asked respondents which sector they think the metaverse would benefit the most. 40.85% responded with ‘retail’. Meanwhile, 13.42% responded with ‘IT’. Finally, 11,91% responded with ‘Fashion’.

51.97% Are Comfortable Shopping With Metaverse

The survey asked respondents whether they think retail and fashion companies entering the metaverse is a good idea. 66.64% responded with ‘Yes’ because ‘stores can reach a wider audience’. Meanwhile, 10.63% responded with ‘Yes’ because ‘stores can showcase their products much better’. Finally, 7.54% responded with another ‘Yes’ because ‘customers can test products virtually’.

Figure 2 Opinions on whether respondents were okay with Metaverse shopping
Figure 2: Opinions on whether respondents were okay with Metaverse shopping

The survey asked respondents whether they were comfortable shopping in the metaverse. 51.97% responded with “Yes”, they’re willing to buy their essentials in the metaverse. Meanwhile, 14.77% responded that they would want to test out its security and efficiency first. Finally, 12.31% said “no”, they prefer using a physical store.

The survey followed up by asking which type of items respondents would prefer to buy through the metaverse. 46.87% responded with “clothes”, 11.12% with “shoes”, and 10.35% with “electronics.

57.28% Believe The Metaverse Will Revolutionize The Shopping Experience

The survey asked respondents if they think the metaverse will be the future of shopping. 57.28% responded with “Yes”, the metaverse will completely change the shopping experience. Meanwhile, 18.83% responded with “Yes”, and it will have a huge part but with restrictions. Finally, 14.04% responded “No”, and that it will not beat physical stores.

Figure 3 Opinions on whether the Metaverse will affect the future of shopping.
Figure 3: Opinions on whether the Metaverse will affect the future of shopping.

Finally, the survey asked respondents what they wanted from the metaverse besides shopping. 51.37% responded with “Travel the world virtually”. Meanwhile, 18.22% responded with “Play games.” Finally, 11.11% responded with “Virtual meetups across the world”.

Methodology

 
Survey TitlePublic Opinion on Shopping With Metaverse
DurationMay 20 – May 27, 2022
Number of Participants50,000
DemographicsMales and females, aged 21 to 99
Participating Countries Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia,… Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.