Over 54% Will Continue To Buy UNIQLO Products

Fashion is a form of personal expression that varies from person to person. It represents far more than just ‘clothes’ in our society. People are now embracing the idea of a ‘fast fashion brand’. As a result, fashion brands have progressed to mass production, known as ‘Fast Fashion.’ This means massive clothing is produced at a lesser cost and distributed worldwide. There are numerous Fast Fashion brands globally, like UNIQLO, H&M, Zara, Forever 21, Topshop, Mango, etc. They can also be practical and potentially less expensive than sustainable fashion brands.

Accordingly, Real Research — the online survey app launched a survey on fast fashion brand UNIQLO vs H&M. Specifically, the survey aims to know public views about fast fashion brand: UNIQLO vs H&M, and sustainable fashion brands. Here are the results.

Highlights

• 40.51% shop from a fast-fashion brand on a weekly basis.
• 53.76% prefer fast fashion brands because it’s globally accessible and affordable.
• 52.64% consider design as a vital factor when buying from fast-fashion brands.

Survey on Fast Fashion Brand: UNIQLO vs H&M

The survey starts by asking respondents which fast fashion brand do they usually purchase from. 43.87% say UNIQLO, 22.63% chose Zara, while only 9.36% replied H&M. 5.50% chose Mango, and 3.91% buy Forever21. However, 7.78% say that they don’t buy fast fashion brands

Accordingly, the survey on fast fashion brand: UNIQLO vs H&M asks respondents how often they shop. In reply, 40.51% shop weekly, 18.26% buy clothes on monthly basis and 13.15% buy quarterly. Furthermore, 12.36% shop once or twice every 6 months, and 8.23% shop during a big sale period. Then, the survey asks respondents how many times they wear fast fashion in a month. The majority of 55.24% reply ‘less than 3 times’, 22.09% say ‘4-6 times ’, and 11.06% say ‘more than 10 times’.

Then the survey asks respondents what they do to the clothes once they’re tired of wearing them. In reply, 46.94% discard them, 18.71% keep them in the wardrobe, and 14.41% give them away. Furthermore, the survey asks about respondents’ preference for fast fashion brands vs sustainable fashion brands. In response, 81.79% chose ‘fast fashion brands’, whereas, only 18.21% replied ‘sustainable fashion brands’.

Vital Factors When Buying From a Fast-fashion Brand

Next, the survey asks ‘why do you prefer fast fashion products’. In reply, 53.76% say it is affordable and easy to access in many countries. Meanwhile, 15.41% feel it gives instant gratification, and 9.59% enjoy the latest trends. However, 9.20% say it’s simple and convenient, and 6.27% say it offers them a variety of choices. Furthermore, the survey asks where respondents buy the products. 49.12% go to ‘shopping centers’, 15.63% chose ‘brand store’, and 13.14% replied ‘outlet’. Meanwhile, 5.19% chose ‘online marketplace’, and 4.26% say ‘official website’.

Consequently, the survey asks respondents about the important factor when buying fast fashion. 52.64% say ‘design’, fashion style (12.44%), value for money (7.33%), and size (5.24%). Moreover, 5.23% say the ongoing trend, whereas 4.99% chose the color. Next, the survey asks which type of outfit respondents buy at fast fashion stores. In response, 62.26% say they buy casual wear, 24.99% say formal wear, and 12.75% chose party wear.

Similarly, the survey then asked respondents the most purchased item for fast fashion. In reply, 44.64% chose shirts and blouses, 24.15% said t-shirts, and 5.46% buy suits. Lastly, 5.14% prefer to buy sweaters and 4.36% get jackets and coats. Next, the survey asks if respondents will like to purchase if a fast fashion brand collaborated with other brands. 62.99% say yes, it’s unique and interesting, and 14.63% say ‘yes, if collaboration is with a famous brand’. Whereas 9.93% feel ‘no, I won’t purchase as I was disappointed before’.

Verdict on Fast Fashion Brand: UNIQLO vs H&M

Furthermore, the survey asks respondents which fast fashion giants they shop at. 54.63% prefer ‘UNIQLO’, 24.72% say ‘H&M’, 12.14% buy both brands, and 8.52% don’t buy both. Then the survey asks which brand releases more new products. The majority of 53.01% feel UNIQLO, and 24.39% say ‘H&M’ releases new items. Whereas, 12.35% say both are similar.

Next, the survey asks ‘which brand follows the latest trends more?’ A majority of 53.27% say ‘UNIQLO’, 24.38% chose ‘H&M’, and 12.09% replied ‘both are similar’. Furthermore, the survey asks respondents which brand produces items for males and females, children, and plus-sizes. All 56.37% replied ‘UNIQLO’, 21.80% chose ‘H&M’, and 11.33% say that both are similar.

Additionally, the survey asks which brand has the better customer service. All 50.25% chose UNIQLO, 25.48% prefer H&M and 13.19% say that both are similar. Lastly, the survey asks respondents to choose which brand they will continue to use. All 53.13% chose UNIQLO, 24.65% picked H&M, whereas 13.42% say they will keep using both.