Almost five decades after their disbandment, The Beatles have surprised the world with a brand new single, “Now And Then.” The song, which comes from a 1994 demo by John Lennon, has now been brought to life through the magic of artificial intelligence (AI) technology.

The song features the restored voice of the late John Lennon and the guitar parts of the late George Harrison from a shelved 1995 session, with Paul McCartney and Ringo Starr contributing new parts.

But how do the fans feel about this unexpected return? Real Research launched a survey on this to gauge their reactions to The Beatles’ new song.

Here are the key findings of the survey report:

  • Over 73% of respondents identified themselves as avid Beatles fans.
  • 37.47% anticipate an increase in The Beatles’ music’s worth after the band’s passing.
  • 41.92% expressed a willingness to purchase the album featuring The Beatles’ new song.

Unwavering Love for The Beatles

The enduring influence and cherished music of The Beatles continue to resonate globally. This is further affirmed by the survey results, which reveal a robust and unwavering fanbase, with over 73% of respondents identifying themselves as avid Beatles fans.

Figure 1: Percentage of respondents who like The Beatles

This affection is further reflected in the diverse selection of favorite songs: “Let It Be,” “Hey Jude,” and “Come Together,” which account for over 64% of responses. In detail, the songs got 23.53%, 20.91%, and 19.71% of the votes, respectively.

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Now And Then Album Value Post-Band Members

The arrival of “Now And Then” wasn’t just a nostalgic treat; it also sparked speculation about the future value of the Beatles’ music.

The survey then asked, “What do you think the recently released albums, including The Beatles’ new song, “Now And Then,” will be worth after the deaths of the band members?”

Opinions were divided on this, with 37.47% believing that the value will increase over time, 27.08% thinking that it will decrease, and 35.45% expecting no change.

‘Now And Then’ Price Point: Reasonable or Not?

Figure 2: Respondents’ opinion on the ‘Now And Then’ selling price

The Beatles’ new song price range of $16.98 to $22.98 received mixed reviews. While 20.73% find it very reasonable, the majority (42.12%) consider it only somewhat reasonable. The rest find it somewhat unreasonable (27.78%) or very unreasonable (9.37%).

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Purchase Intent

Figure 3: Respondents’ purchase intent

Perhaps the most telling aspect of the survey lies in the purchasing intentions. Over 41.92% expressed a willingness to purchase the album featuring The Beatles’ new song. Meanwhile, 27.92% remained hesitant, and 30.17% were unsure.


Survey TitleSurvey on The Beatles’ New Song After 40 Years of Disbandment
DurationNovember 9 – November 16, 2023
Number of Participants6,000
DemographicsMales and females, aged 21 to 99
Participating Countries Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia, Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.