Over 40% Shop for Clothes Every Week

Fashion is the self-expression of one’s self through their choice of clothing. Some like to keep up with market trends and fashions while others prefer comfort and convenience. Moreover, for some, culture plays a significant role in the choice of fashion and clothing.

Thus, Real Research conducted a fashion market survey seeking public opinions about fashion preferences, styles, and interests. Here are the survey results.

Highlights

• 54.46% pay ‘extreme attention’ to fashionable clothing.
• For 38.05%, the brand is an important factor when choosing clothes.
• 70.52% have bought clothes promoted by fashion brands or designers on social media.

Respondents on the Attention They Pay To Fashionable Clothing

The survey on fashion market first asks respondents how much attention they pay towards fashionable clothing. To this, the majority (54.46%) say ‘extreme attention’, while 24.72% say ‘moderate attention’. Moreover, 11.78% do not pay much attention while 9.04% say ‘I don’t care what to wear as long as it is comfortable’.

Next, the fashion market survey asks if respondents are interested in fashion. To which, 83.30% say ‘yes’, while 16.70% say ‘no’.

Respondents Reveal Their Favorite Fashion Brand or Designer

The survey then asks respondents their favorite fashion brand or designer. The majority (36.30%) said ‘H&M’, while 20.46% said ‘Zara’, and 6.54% said ‘Local brand or designer’. Moreover, 5.34% said ‘Gucci’, 5.03% prefer ‘Gap’, 3.46% chose ‘Calvin Klein’, and 2.55% said ‘Louis Vuitton’. Lastly, 2.17% say ‘Massimo Dutti’, 1.98% say ‘Dior’, and 1.24% say ‘Prada’.

Following after, the survey on fashion market asks how often respondents shop for clothes. To this, the majority (40.32%) say ‘once a week’ whereas 21.87% say ‘1-2 times a month’. Furthermore, 20.23% say ‘a few times a year’ and 16.88% say ‘2-3 times in six months’.

Next, the survey asks respondents — what do you consider when choosing clothes? To this, the majority (38.05%) say ‘the brand itself’ and 27.23% say ‘the price’. Moreover, 12.79% say ‘quality and comfort’, 12.67% say ‘the way I look in these clothes’, and 6% say ‘latest fashion trends’. Finally, 2.63% say ‘if friends/family/colleagues will like it.’

Many Follow Fashion Brands or Designers on Social Media

Further, the survey on the fashion market asks respondents if they follow fashion brands or designers on social media platforms. To this, almost three-quarters of respondents (73.29%) say ‘yes’ while 26.71% say ‘no’.

Following the previous question, the survey asks if respondents have bought clothes promoted by fashion brands or designers on social media. To this, the majority (70.52%) say ‘yes’, while 18.57% say ‘no’.

Furthermore, the survey asks respondents’ favorite style of clothing. The majority (35.44%) say ‘vintage style’, 21.01% say ‘casual style’, and 10.23% say ‘artsy style.’ Moreover, 4.78% say ‘chic style’, 3.40% say ‘trendy style’, 3.31% say ‘K-pop style’, and 2.77% say ‘sporty style’. Lastly, 1.89% say ‘formal office style’, 1.64% ‘grunge style’, and 1.62% ‘elegant style.’

To conclude, the survey on ‘Fashion Market’ asks how respondents feel about fake clothing brands or designers. On this, 39.31% feel ‘extremely negative’ while 18.06% say ‘negative’. In contrast, 8.20% feel ‘positive’, while 5.25% feel ‘extremely positive’. The remaining 29.17% feel ‘neutral.’