Apple’s much-awaited event was held on September 7, where the technology giant predictably announced the launch of the new Apple iPhone 14 as well as the new Apple watch series 8. With the event and announcement coming in at least a week earlier than usual, many speculated about the features of the new iPhone 14 series.

Eagerness, enthusiasm, and conjecture flood the minds of many potential buyers and otherwise. Thus,  Real Research launched a survey on the Apple iPhone 14 launch to seek public opinions on the same. The survey aims to gauge opinions and preferences about the Apple iPhone line overall and consumer buying patterns. Here are the survey results.

Highlights

  • 29.72% are currently using the Apple iPhone 13 Pro Max.
  • 27.77% buy a new phone every year, whenever Apple launches new phones.
  • 34.09% are most excited about the iPhone 14 Pro line always on-display feature.

Number of Apple iPhone Users

Fig 1: Percentage of Apple iPhone users

The survey starts by asking how many respondents are Apple iPhone users. The survey revealed that 81.16% are iPhone users, whereas 6.14% are not iPhone users but own other Apple products. 12.7%, however, are not iPhone users.

Read also: 45.13% Will Never Switch Loyalties From Samsung or Apple

Apple has released a total of 34 iPhones over the years, with a variety of choices to choose from among a particular series line. This gave buyers multiple options. Accordingly, the survey asks which iPhone model respondents are currently using. The survey indicated that 29.72% of respondents use the iPhone 13 Pro Max, whereas 8.49% use the iPhone 13 Pro, with 7% using the iPhone 13.

Additionally, 6.02% say iPhone 12, 5.84% say the iPhone 13 mini, whereas 5.73% say the iPhone 12 Pro.

When asked how long respondents have been Apple users, up to 40.86% say less than 5 years, 13.14% say 5 years, 7.95% say 6 years, and 7.68% say 7 years.

Phone Purchasing Patterns

Fig 2: Respondents’ frequency of phone purchases

Next, the survey asks respondents how often they buy a new phone. In response, 27.77% say every year, whenever Apple launches a new phone. In addition, 18.46% buy every 2 years, whereas 12.24% buy phones every year when other manufacturers launch new phones. 11.62%, however, buy new phones every 3 years.

In the event held, Apple announced that they will unveil the new iPhone 14 series on September 7, allegedly a week earlier than usual. When asked how many are aware of this, 56.05% are well-aware, and 23.97% are only aware of some details. 19.98% however, are unaware.

As many are in eager anticipation of the new features on the Apple iPhone 14 models, the survey also asked its respondents which of the said features they are most excited about.

34.09% are excited about the Always on-display feature for the iPhone 14 Pro line. Meanwhile, 11.14% are about the larger camera along with the thicker body. Moreover, 9.02% say smoother rear with no camera bump. An additional 8.81% and 8.53% chose the 48-megapixel rear camera plus the larger sensor and the new A16 processor, respectively.

Read also: Apple’s Biggest Competitive Edge Is Its Product Design – Survey Results

Consumer Budgets When Purchasing New Mobile Phones

Fig 3: Respondents’ budget for new phones

Furthermore, the survey asked what respondents’ budgets are when purchasing new mobile phones. The responses were ‘More than $1000” (39.36%), $800-$1000 (15.57%), less than $500 (13.05%), $700-$800 (11.17%), and $500-$600.

Lastly, the survey asks if respondents plan to purchase the new Apple iPhone 14 models once released. To this, 36.11% said yes with money ready to buy, 14.15% are thinking about purchasing one, whereas 14.09% already plan on pre-ordering.

On the contrary, 13.65% say ‘No, but I like to,’ 12.38% are satisfied with their current phone, and 9.62% are not fans of Apple iPhones.

Methodology

 
Survey TitleSurvey on Apple’s iPhone 14 Launch
DurationSeptember 05 – September 12, 2022
Number of Participants30,000
DemographicsMales and females, aged 21 to 99
Participating Countries Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia,… Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.