With its rebranding to Meta, Facebook is hitching its wagon to a virtual future. In addition, the social media giant’s CEO — Mark Zuckerberg officially announced the rebranding last October 20, 2021, along with his vision for the ‘Metaverse’, a digital world layered over the physical one, in which people interact via an avatar.

Thus, Real Research published a survey regarding public opinion on Facebook betting on the metaverse. Additionally, the survey seeks to know how aware people are of the metaverse and its many products. Here are the results.

Highlight

● 38.15% of the respondents are interested in metaverse technology.
● Virtual Reality (VR) headset companies will benefit most from the Meta move.
● Fake reality can be a drawback of the metaverse.
● 25.91% of the respondents are most likely to purchase advanced VR and AR headsets.

Facebook Bets on the Metaverse By Rebranded To Meta

To start with, most people use social media platforms, especially, Facebook. Now, the social media giant has officially rebranded to Meta. However, 38.15% of the respondents are interested in metaverse technology while 13.77% are not interested in the metaverse. Meanwhile, 32.68% are neutral.

To clarify, the metaverse is made up of the words ‘meta’ and ‘universe’ referring to 3D virtual spaces. In fact, 63.73% have already heard of the term ‘metaverse’ before, while 36.27% are hearing it for the first time. In addition, among the respondents, 36.92% are using Facebook multiple times a day.

Figure 1: Public interest in the metaverse

Moreover, Mark Zuckerberg shares his vision of the metaverse as the successor to the mobile internet. Besides, 62.56% of the respondents are aware of Facebook’s new vision for the metaverse.

Many Will Benefit From Facebook’s Brand Transformation To Meta

In addition, Real Research asks the opinion of the respondents on who they think will benefit most from Facebook’s transformation to Meta. As a result, 24.52% of the respondents say Virtual Reality (VR) headset companies. Likewise, 13.76% believe that Facebook users will benefit from the transformation. Lastly, 9.99% chose crypto firms.

Figure 2: Most likely to benefit from Facebook’s transformation to Meta

Likewise, regarding the impact of metaverse technology in our lives, 48.257% of the respondents believe that the metaverse will have a positive impact on our lives. However, 42.76% are not sure about the impact of metaverse technology.

27.55% Say the Metaverse’s Biggest Drawback Is the Rise of a Fake Reality

On the other hand, the survey asks respondents about their perception regarding the major drawback of metaverse technology. The results reveal, 27.55% of the respondents believe that fake reality can be a drawback of the metaverse. Then, 8.09% say lack of physical meetings, while 7.49% choose antisocialism. Lastly, 3.92% say poor communication skills.

Figure 3: Major drawbacks of metaverse technology

At the same time, Meta has become a technology conglomerate that owns many social media platforms such as Facebook, Instagram, and WhatsApp. However, 32.78% of the respondents believe that Meta is the optimal option for solving problems that Facebook is currently facing. Additionally, 12.25% say that rebranding should be successful as Facebook is a leading company in its field.

Figure 4: Meta’s most exciting metaverse products

Respondents Are Likely To Purchase Meta’s Metaverse Products

Furthermore, Meta got a positive response on selling its products equipped with metaverse technology. In fact, 62.16% of the respondents are willing to purchase, while 37.84% are not interested. Specifically, 25.91% of the respondents are most likely to purchase advanced VR and AR headsets. More so, 12.31% are willing to purchase a smartwatch.

Methodology

 
Survey TitlePublic Opinion on Facebook Betting on the Metaverse
DurationNovember 08 – November 15, 2021
Number of Participants50,000
DemographicsMales and females, aged 21 to 99
Participating Countries Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia, Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.