Hotels are forms of paid lodging that our society uses when traveling or away from home. Hotels range in various different types, prices, and packages. Marriott is a prominent chain of hotels and is famous for its stunning establishments worldwide. People often have much to say about the service, food, facilities, and amenities of the chain.
Thus, to find out, Real Research launched a survey on Marriott Hotel. Specifically, the survey aims to find out public opinions on customer satisfaction with Marriott hotels and public preference for hotels. Here are the results.
- 86.10% say they visit hotels often
- 43.69% say the most influential factor when choosing a hotel is its brand reputation and image
- 54.16% say poor appearance and attire of staff is a reason for customers being uncomfortable with service
Average Hotels Visits Per Year
The Real Research customer satisfaction survey Marriott Hotel starts by asking about the average number of hotel visits per year. While a majority of 44.07% have not visited hotels, 35.94% visited 1-5 times a year. Whereas 8.40% visited 6-10 times a year on average, and 5.61% more than 20 times.
Next, the survey asks about the purpose of visiting hotels. In response, 61.03% say travel and tourism, 12.32% say business, and 7.11% visit for family gatherings. Moreover, 6.37% say ‘rest’ and 3.61% say parties. Furthermore, the survey also highlights that 48.40% prefer downtown hotel locations, followed by locations near the sea (19.63%), and locations close to tourist attractions (8.66%). Also, 7.17% prefer locations near mountains, .92% prefer a safe area, and 3.43% prefer locations next to public transport stations.
To add on, the survey asks about respondents’ favorite interior designs. All 47.32% prefer classic and antique styles, 22.09% prefer modern styles, and 8.97% prefer contemporary styles. Meanwhile, 6.88% prefer natural styles, 4.03% prefer mid-century modern styles, and 3.20% prefer rustic styles. The survey asks what the important elements of a hotel room are. The responses were price (55.83%), promotions and discounts (11.32%), cleanliness (8.32%), room and bathroom size (7.81%), and atmosphere of the room (7.54%).
The Most-Preferred Facilities of a Hotel
The survey then asks about respondents’ most important facilities of a hotel. To this, 46.47% say conference hall and business center, 14.91% say the swimming pool, and 12.42% say banquet hall. Lastly, 9.18% chose Sauna.
The survey also asks respondents whether they have been to Marriott Hotel. All 76.02% say yes, while 23.98% say no. Next, the survey asks whether respondents are satisfied with the interior atmosphere of the hotel overall. In reply, 91.77% are satisfied while 8.23% are not. Accordingly, the survey also asks what element disappointed respondents the most. On this, 72.17% say music, while 8.52% say light, and 3.48% say noise. Moreover, 2.59% suggest decorations and 2.48% say hygiene conditions.
Next, the survey asks how reasonable are Marriott hotel room prices. All 57.04% feel prices are ‘very reasonable’. In contrast, 5.11% feel it is unreasonable. The survey also asks about the satisfaction with the cleanliness of the hotel rooms. A majority of 59.09% were satisfied while 4.49% were unsatisfied. The survey also asks about the satisfaction with the size of the interior design of the hotel room. 60.19% are very satisfied while 2.26% are unsatisfied.
Most Find Marriott’s Atmosphere To Be Satisfactory
The survey then asks if respondents are satisfied with the atmosphere of the hotel room. To which, 91.98% say ‘yes’ and 8.02% say ‘no’. Accordingly, the Marriott hotel customer satisfaction survey asks what element disappointed respondents the most. Respondents suggested room size (71.47%), bathroom size (8.48%), and interior design (3.24%). In addition, art (2.72%), color (2.54%), and light (2.44%).
Further on, the survey asks about customer satisfaction with the food of the hotel. Here, 62.37% are very satisfied and 4.04% are unsatisfied. Additionally, the survey asks respondents to rate if Marriott hotel has a variety of food menus on a scale of 1-5. In response, 59.24% say 5/5, 20.66% say 4, and 10.60% say 3. However, 6.51% gave it a 1 out of 5.
The survey also asks about respondents’ satisfaction with facilities like the banquet hall. In reply, 58.12% are very satisfied and 4.11% are not. A further 90.48% feel that Marriott hotel has sufficient facilities, however, 9.52% feel otherwise. Also, 64.63% add that they feel safe at the hotel. In addition, 60.94% say find the attitude of the hotel staff to be completely satisfying.
To conclude, the survey asks about respondents’ satisfaction with Marriott hotel overall (rated on a scale of 1-5). A whopping 60.82% gave it a 5, 19.76% gave it a 4, and 6.12% gave it a 1. Additionally, when asked about the best service of Marriott hotels compared to others, 48.16% suggest brand reputation and image. A further 19.24% chose the location and 17.14% suggest the hotel’s safety.
|Survey Title||Marriott Hotel Customer Satisfaction Survey and Public Preference for Hotels|
|Duration||April 28 – May 05, 2022|
|Number of Participants||20,000|
|Demographics||Males and females, aged 21 to 99|
|Participating Countries||Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia,… Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.|
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