Forget subtle flexes and expensive “Quiet Luxury.” There’s a new trend in town, and it’s all about ditching the social media pressure to spend, spend, spend.

Coined by TikTok creator Lukas Battle, ‘Loud Budgeting’ is about openly communicating your money goals and choices, and even saying “no” to societal pressures that make you feel like you need to constantly spend. Lukas explained in his viral TikTok video that “it’s not ‘I don’t have enough,’ it’s ‘I don’t want to spend.’”

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What is Loud Budgeting?

Imagine your friends invite you to a trendy new restaurant, but you know it’s way outside your budget. Instead of making excuses, you could proudly declare, “I’m loud budgeting this month, so I’m saving up for that trip I’ve been dreaming of!”

In essence, Loud Budgeting is about normalizing these conversations. It’s about ditching the shame, the secrecy, and the FOMO, and having open conversations about what we can and can’t afford. It’s about setting boundaries, prioritizing our financial goals, and saying “no” without guilt — all with a healthy dose of humor and transparency.

“It was meant to be a funny idea that allows people to be financially transparent without feeling embarrassed,” Battle told Buzzfeed.

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Is Loud Budgeting for Everyone?

That’s the beauty of budgeting – it’s personal. Some might thrive on social accountability, while others prefer a more private approach. The key is finding what works best for you.

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But Why be Loud?

Now, “Loud Budgeting” isn’t about bragging about your bank account or shaming others for their spending habits.

Experts say that Loud Budgeting is a good etiquette. “You shouldn’t feel ashamed or be on the defensive. You’re communicating that you’re sticking to your financial goals,” Diane Gottsman, an etiquette expert, says. “You should feel empowered by that. It will make people more comfortable to be around you.”

The transparency of Loud Budgeting can help us stay accountable, avoid impulsive spending, and make more conscious choices about our money. It’s about breaking the taboo around money and normalizing conversations about financial wellness.

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