LG said it will close its mobile phone business worldwide. The once pioneer brand looks to focus its resources on growth areas such as electric vehicle components, connected devices, smart homes, robotics, and more.
LG, which maintained the No. 3 spot in the smartphone market in the U.S. for a long time, said it will continue to sell handsets until the inventory lasts. More so, it will provide software support for the existing lineup of smartphones for a certain period of time, varying by region.
Real Research online survey application conducted a survey to acquire public opinion on LG Smartphone business closure. Remarkably, more than half of the respondents 63.96%, expressed that they will still buy the current LG range phones. Additionally, the majority of respondents 17.40% regarded Huawei as their favorite smartphone brand compared to Samsung, Apple, and other brands.
- Huawei takes the lead with 17.40% stating that it’s their most favorite smartphone.
- 77% are aware of the fact that LG is pulling out of the smartphone business.
- LG’s decision to shut down its smartphone business will limit the consumers’ right to choose said 44.40% of the respondents.
- When asked if they are likely to buy an LG smartphone after its business closure, 63.19% answered ‘yes’.
Huawei Selected as Most Favourite Smartphone Brand
Respondents from the Real Research survey chose Huawei 17.40%, as their most favorite smartphone brand. Samsung followed with a slight margin from Huawei of 16.13%. Next, after Samsung is Apple with 15.27%. Also to note, Xiaomi mobiles came fourth with 11.94%.
Following up next on the list is Oppo 11.60%, Motorola 9.76%, OnePlus 7.85%, Vivo 2.72%, and LG 2.42%. HTC takes the least results with 0.29%. Included in the survey results is 4.63% of the participants who stated that they prefer other smartphone brands.
LG Shutting Down Smartphone Business
65.77% of the 200 thousand respondents confirmed they are aware of the fact that LG is pulling out of the smartphone business. Meanwhile, 34.23% are not aware that the LG smartphone business is shutting down.
Some may wonder why the company is shutting down and why did LG fail? LG smartphone business has withdrawn from the market due to losses experienced over the past years. More so, why did LG fail can be pointed towards software and hardware mishaps which affected the company’s smartphone functions.
Consumer Smartphone Choice Narrows
LG shutting down smartphone business after years of operation will limit the consumers’ right to choose said 44.40% of the respondents. Also, LG shutting down smartphone business announcement will surely intensify the competition between smartphone producers, said 27.45% of the respondents.
Some of the respondents are worried about the increase in price. Specifically, 6.61% think that the closure of the LG smartphone business will increase the average price of smartphones. On another note, 2.08% are for the thought that it will decrease the average price of smartphones.
Additionally, 4.37% of the respondents expressed that this will lead to a few smartphone companies monopolizing the market.
However, on the other side, 8.20% say LG shutting down smartphone business will not affect consumers. Lastly, 6.89% responded with ‘others’.
63.19% Will Purchase LG Smartphones Even After its Closure
Are LG phones worth buying even after hearing about its closure? Amazingly LG seems to have a huge number of fans regardless of its business being closed. When asked if they are likely to buy an LG smartphone after its business closure, 63.19% answered yes.
On the other side of the question is 36.04% who noted that they would not consider buying LG’s current range of smartphones.
For the respondent who said yes they would consider getting an LG smartphone, why are LG phones worth buying? Here are the responses to why they said ‘yes’.
29.61% of the respondents will buy LG phones because of their functionalities. Are LG smartphones worth buying? Yes, because 17.75% noted that they will still consider purchasing LG phones because of their design. Furthermore, 17.75% noted that they will consider buying LG phones because they are familiar with the brand. Meanwhile, 23.52% are not planning on buying LG branded smartphones at all.
Reasons why Some Respondents will not Purchase LG phones
Real Research Survey further went on to ask the reasons why other respondents answered ‘no’ to getting LG phones after the announcement of LG shutting down smartphone business.
28.54% answered that they prefer other smartphone functionalities. Following that, 27.10% noted that they are worried about the after-sales services. 21.30% said ‘no’ because of the relatively high prices, and 14.57% said they are not familiar with LG branded smartphones.
Huawei Tops Again as the Most Preferred Smartphone Device
At first, Huawei won as the most favorite phone by the respondents. Now it has taken the lead again as the most preferred smartphone. In reference to answering the question of what is your most preferred smartphone device, Huawei got 18.45%.
This was followed by Motorola (13.60%), Apple (12.76%), Samsung (11.37%), Oppo (10.13%), HMD (9.98%), Xiaomi (9.52%), OnePlus (7.19%), Vivo (2.35%), HTC (0.25%), and others (4.39%).
Currently, who are the top smartphone manufacturers? As per the cellphone market share, Samsung, Huawei, and Apple are the top manufacturers at the moment. However, the cellphone market continues to evolve. Therefore the answer to who are the top smartphone manufacturers also changes with time.
In conclusion, the Real Research survey has revealed that users are still fascinated by LG phones even after LG shutting down its smartphone business. Over 60% consider buying the LG smartphone even after hearing about the closure. Huawei walks away with the trophy of being the most favorite and the most preferred smartphone among other brands.
|Survey Title||Public Opinion on LG Smartphone Business Closure|
|Duration||April 14, 2021 – April 21, 2021|
|Number of Participants||200,000|
|Demographics||Males and females, aged 19 to 99|
|Participating Countries||Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Argentina, Armenia, Australia, Austria… Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Brazil, British Indian Ocean Territory, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong-Kong), China (Taiwan), Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Ethiopia, Finland, France, Georgia, Germany, Ghana, Greece,Guatemala, Guinea, Haiti, Honduras, Hungary, India, Indonesia, Iraq, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Libya, Lithuania, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Mauritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Netherlands, New Zealand, Nicaragua, Nigeria, North Korea, Oman, Pakistan, Palestine, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Rwanda, Saudi Arabia, Senegal, Serbia, Sierra Leone, Singapore, Slovakia, Slovenia, Somalia, South Africa, South Korea, Spain, Sri Lanka, Switzerland, Tajikistan, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.