Today society pays more and more attention to appearance. For most people, looking good is important. Every one of us wants to look good. In particular, women find beauty products to be empowering. Interestingly, despite beauty trends changing every season, they have been popular for ages.

In fact, the monthly expenses of women for beauty products are an obligatory item of expenditure, along with expenses for housing, food, clothing, and so on. While some think there is a drop in demand for household appliances and clothing, the demand for products and services within the beauty industry has kept increasing.

Accordingly, Real Research conducted a survey on beauty trends. Is there any change in the use of cosmetics since the outbreak of COVID-19? Furthermore, has the interest in beauty trends changed since the COVID-19 outbreak? If yes, what are they most interested in beauty trends 2021? What is the preferred shopping method for cosmetic products? Let us find out through results obtained from the Real Research online survey application.


  • The majority, 40.27% shop for cosmetics when they need a certain product
  • 45.75% said there is no difference in their use of cosmetics since the COVID-19 outbreak
  • The interest in beauty trends changed since the COVID-19 outbreak, says almost 56%

To start with, the Real Research survey asked respondents when they usually shop for cosmetics. On this, 40.27% of the respondents shop for cosmetics when they need a certain product. Interestingly, 8.36% buy cosmetics when it is on sale. Furthermore, 3.82%, 3.02%, and 2.25% shop for cosmetics when they want to browse products; when a product is recommended; and when they wish to try a new product.

The least picked answer is buying cosmetics upon esthetician advice (0.27%). Accordingly, 38.12% of the respondents have different reasons for buying cosmetics as they chose the ‘Other’ option.

Figure 1. Reasons to buy cosmetics

Changes in Cosmetics Use Since the COVID-19 Outbreak

The next question we asked through the Real Research online survey application is if there is any change in respondents’ use of cosmetics since the COVID-19 outbreak. The majority, 45.75% of the participants believe that there is no difference in their use of cosmetics.

In line with this, the results on the Real Research online survey application show that 35% of respondents use more cosmetics since the COVID-19 outbreak. Accordingly, 19.25% admit they use fewer cosmetics since the pandemic.

Figure 2. Changing patterns in the use of cosmetics

Changing Interests in Cosmetics Due to the Pandemic

Accordingly, we next asked our respondents if their interest in beauty trends changed since the COVID-19 outbreak. Remarkably, almost 56% said ‘Yes’. On the contrary, 44.56% believe that their interest in cosmetics did not change since the pandemic.

Figure 3. Interest changes in beauty trends since the pandemic

Cleanliness and Hygiene Are on Demand 

To continue, we asked those whose interest in beauty trends changed, what they find most interesting in beauty trends lately. Surprisingly, nearly 35% of the participants chose cleanliness and hygiene. Skin trouble is the second option in which participants find important, with 16.85%.

Following that, 3.88%, 3.37%, 2.91%, and 2.18% are interested in putting on less makeup, eco-friendly cosmetics, beauty self-care, and bulk cosmetics respectively. In contrast, 36.29% of the respondents said that there is no difference in their interest in beauty trends.

Figure 4. Participants’ preferences in beauty trends

Beauty trends are created to stimulate both the market and the consumer to buy products. To keep track of beauty trends, cosmetic brands consider everything consumers need. Starting from preferred shopping methods for cosmetic products and ending with annual sales, everything is oriented toward the buyer. At the same time, we would like to note that in pursuit of beauty trends, it is essential to remember that it is not what is trending, but also individual preferences as well.


Survey TitleSurvey on Beauty Trends
DurationOctober 11 – October 18, 2021
Number of Participants30,000
DemographicsMales and females, aged 21 to 99
Participating CountriesAfghanistan, Algeria, Angola, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bhutan, Bolivia, Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong-Kong), China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Ecuador, Egypt, El Salvador, Estonia, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Grenada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Macedonia, Malaysia, Maldives, Mauritania, Mexico, Moldova, Mongolia, Morocco,Mozambique, Myanmar [Burma], Namibia, Nepal, Netherlands, New Zealand, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Rwanda, Saudi Arabia, Senegal, Serbia, Sierra leone, Singapore, Slovakia, Slovenia, Somalia, South Africa, South Korea, Spain, Sri Lanka, Swaziland, Sweden, Tajikistan, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.