The Republic of Korea introduced a new law known as the ‘Anti-Google law’. Specifically, the bill prevents giant tech companies such as Google and Apple from limiting app developers to use their payment systems. To add on, developers should be able to use third-party payment methods they opt for.
However, this law is a major blow to Google and Apple. The companies charge a 30% commission for every transaction payment by app developers. Hence, the law by Korea Communications Commission (KCC) is designed to prevent dominant operators on the app store.
The implementation of the Anti-Google law comes with mixed reactions from those who support the law and those against it. Therefore, Real Research conducted a survey to hear what the public thinks regarding the ‘Anti-Google law’. Below is a presentation of the results from the survey.
● 49.18% say the 30% commission charged for game apps in Google Market is ‘Very High’.
● The Anti-Google law eliminates the need to pay unreasonable commissions by Google and Apple.
● Google and Apple may withdraw their services from Korea due to the Anti-Google law.
● Korea’s new bill will affect the flow of anti-monopoly regulation in the global app market.
Commission for Game Apps in Google Market Is Extremely Expensive
The ‘Anti-Google law’ is now in effect in South Korea. Specifically, the law deprives Apple and Google control over app store payments. The implementation comes after the revision of the Telecommunications Business Act, which was passed by the Korean National Assembly. All along Google and Apple payment policies collected a 30% cut for every transaction payment.
Respondents from the survey conducted on the Real Research app state that the commission is ‘very high’ (49.18%). Then, ‘high’ (18.23%), ‘reasonable’ (15.33%), ‘low’ (4.67), and ‘very low’ (12.60%). Therefore, South Korea has proposed the ‘Anti-Google law’. In the approved bill developers will be able to avoid paying commission to Google and Apple. In particular, they are able to pay via alternate platforms.
At times, people are not aware of new laws that are implemented in particular countries. Real Research sought to know the percentage of respondents aware of the law imposed in South Korea. 65.18% say ‘Yes, I am aware’ while 34.83% are not aware of the law.
To add on, if tech companies fail to comply with the new law, they could face fines of up to 3% of their South Korean revenue. Hence, the reason the law has become so popular. The law that rips off Apple and Google control over app store payments comes with mixed reactions. Similarly, some are positive that the ‘Anti-google law’ keeps app market operators from forcing the use of their in-app purchase systems
Thus, 54.69% say ‘It is unreasonable’ to make it mandatory to pay via Google and Apple in-app payments systems. On the other hand, 45.31% state that ‘It is not a problem’ to use Google and Apple in-app payment systems.
‘Anti-Google Law’: A Solution To Unreasonable Commissions by Google and Apple
Developers feel a sense of relief and excitement as they are now able to use alternative payment methods. The law banning Apple’s and Google’s app store payments also bans postponing the registration of apps. More so, it keeps from taking apps out of app markets without a just cause. The Korea Communications Commission (KCC) promised to regularly monitor app markets to make sure the laws are being heeded.
Advantages of the Law Banning Apple’s and Google’s App Store Payments
Eliminates the need to pay high commissions – We live in a world where governments are trying to make sense of new technologies. Also, to establish governance frameworks on the new technology. Thus, 40.68% ‘Highly Agree’ that the law eliminates paying high commissions. ‘Agree’ 21.88%, and ‘Neutral’ 22.86%. Only, 14.60% ‘disagree’ with the statement.
People are positive about its effectiveness – The Anti-google law is the first successful measure against the giants operating global app markets. Without a doubt, the new law is a huge blow to both Apple and Google. On the other hand, it is exciting news for independent app developers. 65.76% feel ‘Positive’ about the new law. Meanwhile, 34.24% say ‘Negative’.
It is necessary to check the monopoly in the app market and develop the industry – ‘Highly agree’ (47.10%), ‘agree’ (18.47%), ‘neutral’ (20.32%). Meanwhile, others ‘disagree’ (4.82%), and ‘highly disagree’ (9.30%). The Anti-google law creates a business model in which the rights of app developers, creators, and users are fully guaranteed. Essentially, it imposes new restrictions and mechanisms of greater regulatory scrutiny over the operators of app markets.
Google and Apple Are Likely To Withdraw Their Services From South Korea
As a matter of fact, Google and Apple control large shares of mobile app markets. Thereby, developers have no choice but to work with the terms available. Nevertheless, the ‘Anti-Google law’ changes all this. It seeks to give app developers a choice to take their business to third-party payment systems in apps.
Effects of Including Third-Party Payment Systems in Apps
Likewise, Apple and Google state that controlling payments for apps on their platforms is a critical tool. Firstly, it regulates the behaviors of app developers. Even more, the provision of the platform is a costly business. So, they need to charge to be able to continue providing quality services to the content developers and, ultimately, to consumers.
With the new law, Google and Apple may withdraw their services in Korea or charge a new type of commission. Results show respondents ‘Highly agree’ (42.16%), ‘Agree’ (20.84%), and are ‘Neutral’ (20.67%). On another note, ‘Disagree’ (5.15%), and ‘Highly disagree’ (9.19%).
It causes complications – the use of third-party payment systems in apps is portrayed to cause a lot of mishaps in payment systems. Public thoughts on this matter are ‘Highly agree’ (44.79%), ‘Agree’ (19.34%), and ‘Neutral’ (21.69%). On another note, ‘Disagree’ (5.05%), and ‘Highly disagree’ (9.15%).
This opens up to non-genuine and unregulated payments systems. Additionally, the People Power Party argues that this creates a regulatory framework that is too burdensome. In fact, it highlighted the potential trade tensions with the United States.
More Countries To Introduce Related Systems Such as the ‘Anti-Google Law’
South Korea’s National Assembly approved a landmark law changing the way giant tech companies operate their app stores. This also motivates other countries to impose curbs on Google and Apple’s payment policies. Similar initiatives or discussions are taking place in Europe, Australia, and Japan as well.
Real Research sought to hear if respondents think that other countries can follow suit. ‘Highly agree’ (44.79%), ‘Agree’ (19.34%), and ‘Neutral’ (21.69%). On another note, ‘Disagree’ (5.05%), and ‘Highly disagree’ (9.15%).
It is the first such legislation in the world, but similar movements are taking place elsewhere. A court in Oakland, California, ruled that Apple cannot stop app developers from directing their users to a third-party payment system. The judgment comes after a lawsuit brought by Epic Games.
To add on the law brings a fair and liberal system. It has been articulated as a matter of creating a fair market environment for the developers. More so, it curbs what has been accused of being anti-competitive practices by the global tech giants.
On the other hand, Korea’s new bill may affect the flow of anti-monopoly regulation in the global app market. ‘Highly agree’ (42.28%), ‘Agree’ (20.84%), and ‘Neutral’ (22.45%). On another note, ‘Disagree’ (5.17%), and ‘Highly disagree’ (9.28%).
In summing up, the Anti-google law prevents Google and Apple from forcing developers to use their in-app billing payment systems. This is the first time globally that a government has intervened to prevent Google and Apple from imposing their own in-app purchases. Google and Apple are reflecting on how to comply with this law while maintaining a model that supports a high-quality operating system and app store.
|Survey Title||Public Opinion on Korea Passing a Bill to Curb Google and Apple’s Payment Policies|
|Duration||September 17 – September 24, 2021|
|Number of Participants||20,000|
|Demographics||Males and females, aged 21 to 99|
|Participating Countries||Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia,… Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.|
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