For Daily Streaming, 45% Choose TV, While 41% Choose OTT Platforms

News, entertainment, education, and more are all being accessed through the internet more often than ever before. According to predictions, the online streaming market will be worth $19,537 billion by 2027 as over-the-top (OTT) video consumption continues to rise. A growing number of businesses are utilizing this trend to increase brand awareness and provide value to their audiences.

Nevertheless, many are capitalizing on this opportunity to monetize their video content and build their own OTT broadcasting services and platforms.

Movies, shows, documentaries, and other forms of entertainment have primarily been reduced to streaming via various OTT platforms today.

An over-the-top platform (OTT) is an online service that offers viewers media content.

Additionally, many, including ‘outgoing’ people, resorted to using OTT streaming services as COVID-19 unfolded in 2020 and started triggering worldwide lockdowns and isolations.

In light of these, Real Research, an online survey app, conducted a survey on the rise of OTT streaming platforms to better understand society’s choices and preferences on OTTs and to know their thoughts on the increasing popularity of OTT streaming platforms.

Survey Key Findings:

• 89.31% are familiar with OTT streaming platforms
• 41.74% watch movies and shows via OTT on a daily basis
• 42.73% look for social media trends before choosing to watch a movie or show

45% Choose TV While 41.74% Prefer OTT Platforms for Daily Streaming

OTT platforms are gaining popularity day by day. The survey began by asking whether the respondents are aware of the term OTT streaming, for which the majority (89.31%) said they are. Following that, the respondents were asked to share their preferred medium of watching movies and shows. 47.56% said they prefer TV, 23.3% DVD, and 14.77% streaming platforms.

Similarly, the survey asks how often they watch television and almost half (45.18%) of the respondents answered daily. Likewise, the survey asked how often they watch movies and shows on OTT streaming platforms. While 41.74% said they stream movies and shows daily, 3.75% said they don’t do online streaming at all.

52% of Consumers Spend Less Than Two Hours on OTT, but 1.24% Spend an Alarming 16+ Hours

Moving on, the survey asked for the average number of hours respondents spend on OTT watching. The survey reveals that 52.89% spend a healthy period of fewer than two hours on OTT streaming platforms while 1.24% spend an alarming 16+ hours a day on online streaming.

43.53% of respondents have purchased a subscription for OTT streaming platforms, 24.18% share a subscription with family and another 7.07% depend on free trials to consume content from OTT streaming platforms. Netflix is the most desired OTT streaming platform with 41.48% holding a subscription to it.

OTT Streaming Will Make Other Platforms Obsolete, Say 54%

Furthermore, the survey asked how will OTT streaming affect other platforms for which a majority of 54.12% said OTT streaming services will make other platforms obsolete.

The respondents were then asked what they refer to the most before choosing a movie or show. The majority (42.7%) said they follow social media trends. Moreover, the most preferred genre of streaming shows and movies include live events (14.81%), action (13.19%), and sci-fi (12.81%) among others.

Lastly, the survey results show that 44.50% watch shows and movies with family and 21.70% with friends while another 32.36% watch by themselves.