The real K-pop drama is hotter than a summer BBQ! If you’ve been living under a rock, let’s catch you up on the latest tea about HYBE and the Chief Brand Office and CEO of its independent music label, ADOR, Min Hee-jin.
The Real Drama
HYBE, formerly Big Hit Entertainment, has been the HQ for K-pop legends like BTS and ENHYPEN. Then there’s Min Hee-jin, the creative director who came from SM Entertainment to HYBE in 2019, bringing her magic touch from producing some of the gems of the K-pop industry.
Min Hee-jin is a big deal in the industry, known for her out-of-the-box ideas and game-changing vision. Lately, her halo’s looking a bit tarnished, especially with these accusations flying around.
In a sudden internal audit, HYBE asks Min Hee-jin to pack her bags, citing some serious beef about her allegedly trying to get ADOR’s management rights. Some folks aren’t exactly thrilled with where she’s taking things after her revelations about her actions in the past few months.
Oof, talk about a PR nightmare. Next thing you know, accusations of plagiarism hit HYBE-backed group ILLIT like a ton of bricks, making the situation even messier.
As for HYBE’s rep, well, it’s taken a bit of a hit. Fans and industry insiders are split on whether this whole mess will leave a lasting stain on their reputation. However, fans believe they’ll bounce back with the right moves.
RR Author
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