Public Opinion on Canceled Apple Car Project

For nearly a decade, rumors swirled around the possibility of an “Apple Car,” captivating the imaginations of tech enthusiasts worldwide. From sleek designs to autonomous driving capabilities, speculation ran rampant about what Apple’s foray into the automotive industry could entail.

However, recent leaks suggest that Apple is abandoning its ambitious project, known internally as Project Titan. To delve deeper into this, Real Research, an online survey app, conducted a survey to gather insights and opinions on the matter.

Here are the key findings of the survey report:

  • 69% of those surveyed were aware of Apple’s electric car project ambitions.
  • Two-thirds of respondents expressed interest in purchasing or using an Apple car if ever released.
  • The majority (72%) believed that Apple’s focus on AI would keep them at the forefront of technology.

iCar or iCan’t?

The survey results show that a significant portion of the public (69%) was aware of Apple’s electric car project ambitions. Interestingly, when it came to actually buying an iCar, the sentiment was close, with two-thirds (67%) expressing interest in purchasing or using it.

Figure 1: Percentage of respondents interested in purchasing an Apple car

Apple Cancels Electric Car Project

Apple has reportedly shifted its focus away from developing a car and towards bolstering its artificial intelligence (AI) initiatives. This intrigue, however, doesn’t necessarily translate to disappointment with Apple’s electric car project’s demise. In fact, the survey reveals that the majority (70.34%) endorsed Apple’s decision to prioritize AI.

Figure 2: Percentage of respondents supporting Apple’s decision to prioritize AI

Furthermore, a whopping 70.5% agree with the analysts’ opinions about the long-term profitability potential of AI over the uncertain electric vehicle market.

Apple’s Electric Car Project: What Ifs

While Apple’s electric car project dream is on hold, the survey offers insights into what might pique public interest in the future. While a quarter favored Apple developing its own car, a significant majority (over 74%) leaned towards partnering with existing automakers (31%) or focusing solely on automotive software and technology (43%).

In AI We Trust

Finally, the survey indicates that the public has faith in Apple’s AI strategy, with an overwhelming 72% believing AI will help Apple stay at the forefront of technology.

Figure 3: Percentage of respondents believing AI will help Apple stay at the forefront of technology


Survey TitlePublic Opinion on Canceled Apple Car Project
DurationMarch 05 – March 12, 2024
Number of Participants5,000
DemographicsMales and females, aged 21 to 99
Participating Countries Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia, Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.