The coffee giant Starbucks, is the largest coffeehouse company globally, with over 32,000 coffee shops in 66 countries. Established in 1971, Starbucks offers its customers espresso and espresso-based drinks, both hot and cold drinks, coffee beans, teas, sandwiches, cakes, and snacks. Apart from this, Starbucks sells items such as coffee makers, coffee capsules, mugs, and glasses. The company is headquartered in Seattle, Washington.

Interestingly, Starbucks is the third place between home and work for most people around the world. Its cozy atmosphere and delicious coffee served in personalized cups attract almost everyone. Thus, over the past few decades, Starbucks has become one of the symbols, in line with McDonald’s Restaurants.

Real Research conducted a survey to know the public opinion on Starbucks products and prices. Nearly 60% of the respondents visited a Starbucks coffeehouse. How satisfied are visitors with coffee brand Starbucks, its products, staff, and service? How often do they visit Starbucks? What are the best things to order at Starbucks? What is the average amount visitors spend at Starbucks? Do people visit other coffeehouses? Let us find out through results obtained from the Real Research online survey application.


  • Around 41% of the respondents usually order hot coffees when visiting Starbucks.
  • Almost 23% visit Starbucks 2-3 times a week.
  • Nearly 29% spend less than $5 per visit at Starbucks.
  • People are visiting other coffee houses too, said almost 44% of the respondents.

Hot Coffee is the Most Famous Beverage to Order

To start with, over 75% of the respondents are aware of the Starbucks brand. Next, the Real Research survey proceeded with what respondents usually order there. The majority, almost 41% prefer hot coffees among other beverages. 18% chose hot drinks, while cold coffees are the third Starbucks favorites among respondents. On the contrary, 18% never visited Starbucks.

Starbucks Is Like a Second Home to Some Respondents

The next question asked by Real Research is how often do respondents visit Starbucks. The result for ‘almost every day’ is quite impressive, as about 18% chose this option. In line with this, the results on the Real Research online survey application show that almost 23% visit a Starbucks coffeehouse 2-3 times a week. Following after, 15.91% visit the coffeehouse once a week, and 10.80% visit 2-3 times a month.

On the other hand, nearly 5.81% and 3.42% visit Starbucks once every 2-3 months and 6 months, respectively. This shows that in some places Starbucks is not that popular. Moreover, over 19% never visited this coffeehouse.

The majority visit Starbucks several times a week
Figure 2. The majority visit Starbucks several times a week

Still, around 60 million people visit Starbucks coffeehouses worldwide each week and over 3 trillion every year. In line with this, the ordinary Starbucks customer visits the cafe six times per month, making it one of the top brands in the coffee industry.

Respondents Are Highly Satisfied After Visiting Starbucks

Drawing from the Real Research online survey application results, the majority, nearly 38%, are highly satisfied with the staff and the service at Starbucks. This explains the reason for the place’s popularity with the majority.

Furthermore, almost 21% of the respondents are somewhat satisfied and 14.62 are neutral. On the other hand, 4.51% are somewhat unsatisfied and only 1.57% are highly unsatisfied. Thus, most of the respondents are positive about Starbucks’ coffeehouses and their products & services.

Customer satisfaction after visiting Starbucks coffeehouse
Figure 3. Customer satisfaction after visiting Starbucks coffeehouse

The Majority Do Not Spend More Than $10 at Starbucks

Following the previous questions, we asked respondents what is the average amount they spend at Starbucks. Nearly 29% spend $5 and less, which possibly means that people mostly buy only a beverage at this coffeehouse. Following that, 20.07% and 13.44% spend $10 and $15 or less respectively. Interestingly, 9% of the respondents are ready to spend $20 and less, while 4% say they are willing to spend $20 and more.

The average amount spent at Starbucks
Figure 4. The average amount spent at Starbucks

Do People Visit Other Coffeehouses?

No doubt that when it comes to famous coffeehouses the first name coming to everyone’s mind is usually Starbucks. Still, do people go to or prefer other coffeehouses? We asked this question next in the Real Research survey app. Surprisingly, over 43% of respondents said ‘Yes’. Moreover, nearly 17% replied they visit only other coffeehouses.

On the contrary, 16% said ‘No’ and almost 8% said they visit only Starbucks. This shows that Starbucks has a pretty loyal clientele. Also, it is worth noting that 16.40% of the respondents do not visit any coffeehouse at all.

Respondents visiting other coffeehouses
Figure 5. Respondents visiting other coffeehouses

What Starbucks Should Implement To Increase Its Visitors

Lastly, we asked our respondents what Starbucks should implement to attract more visitors. The majority, 43.30% believe that Starbucks should reconsider its product prices. Furthermore, almost 23% of the respondents want them to add more options to their breakfast menu. Following 9.30% wishes more options in Starbucks’ food menu. Remarkably, nearly 8% believe that Starbucks is already doing great.

The majority wish Starbucks to reconsider its product prices
Figure 6. The majority wish Starbucks to reconsider its product prices

Summing up, Starbucks coffeehouses always meet the following requirement: the front door faces east or south, never north. Visitors should enjoy the daylight, but it shouldn’t interfere with them. Moreover, each coffeehouse has a unique interior design and atmosphere.

It is evident that Starbucks coffeehouses and their products are in high demand among the respondents. Apart from excellent taste in coffee, quality services, and friendly staff, the brand never changes its traditions. All in all, this could be the reason why people love the Starbucks brand.


Survey TitlePublic Overview on Starbucks Products and Prices
DurationMay 31 – June 1, 2021
Number of Participants9,924/50,000
DemographicsMales and females, aged 21 to 99
Participating Countries Algeria, Australia, Azerbaijan, Bangladesh, Belarus, Bolivia, Brazil, Bulgaria, Cambodia, Chile, Colombia, Egypt, Georgia, GermanyGhana, India, Indonesia, Israel, Italy, Jordan, Kenya, Kyrgyzstan, Libya, Macedonia, Malaysia, Mexico, Mongolia, Morocco, Myanmar [Burma], Nepal, Nigeria, Oman, Pakistan, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Somalia, South Africa, South Korea, Sri Lanka, Tanzania, Thailand, Togo, Turkey, Ukraine, United Arab Emirates, Uruguay, Uzbekistan, Venezuela, Vietnam, Zimbabwe