Recently, the financial markets have been experiencing significant fluctuations, with assets like gold, equities, and Bitcoin all reaching new highs. However, experts remain divided on which asset class presents the best investment opportunity.

To understand investor sentiment, Real Research, an online survey app, launched a survey on Bitcoin vs. Gold, to gather opinions on which asset is a better investment.

Here are the key findings of the survey report:

  • A majority (42.33%) favor Bitcoin compared to gold (20%). A quarter (25.95%) are open to investing in both.
  • The survey shows a clear preference for Bitcoin over gold in terms of potential returns, stability, and store of value.
  • On Bitcoin vs. Gold, the cryptocurrency emerges as the favorite long-term investment option (63.48% vs. 36.53%).

What Drives Investment Decisions?

Navigating today’s unpredictable markets, investors prioritize different factors. Perhaps unsurprisingly in a volatile market, the survey reveals a near-even split between those prioritizing potential for high returns (27.95%) and those seeking stability (27.55%).

And while economic indicators, such as inflation and interest rates, remain important (19.5%), market sentiment and trends (25%) hold more sway in current investment decisions.

Bitcoin vs. Gold: A Tale of Two Assets

While gold has long been considered the go-to safe haven asset, Bitcoin appears to be stealing some of its thunder.

Figure 1: Respondents’ preference on which asset to invest in.

The survey found that the majority of respondents (42.33%) favored Bitcoin as their investment of choice, compared to just 20% for gold. Interestingly, a quarter (25.95%) expressed interest in investing in both assets.

In addition, the survey explored investor’s risk tolerance. Interestingly, a significant portion (42.55%) identified with moderate risk, followed by those seeking high risk, high reward (33.6%), and low risk, stable returns (23.85%).

Bitcoin vs. Gold? Which Is Better?

The survey reveals a clear preference for Bitcoin when it comes to the perceived strengths of each asset class.

Figure 2: Which asset has the potential to yield higher returns?

When it comes to stability during market volatility, Bitcoin surprisingly takes the lead (55.13%) over gold (44.88%).

Similarly, Bitcoin is seen as a better store of value (58.83% vs. 41.18%) and has the potential for higher returns (70.53% vs. 29.48%). This aligns with the preference for high-growth potential evident earlier.

Bitcoin vs. Gold? Which Is the Future of Investment?

Ultimately, looking toward the future, Bitcoin emerges as the favorite long-term investment (63.48% vs. 36.53%).

Figure 3: Which asset is the better long-term investment option?


Survey TitleBitcoin vs. Gold: Which Asset Is a Better Investment?
DurationMarch 12, 2024 – March 19, 2024
Number of Participants4,000
DemographicsMales and females, aged 21 to 99
Participating Countries Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia, Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.