This year, Black Friday is more likely a Black November. We’re only a few weeks into the month and already the Black Friday 2021 sale is on at just about every major retailer. However, most online shopping platforms started their promotions at an early Black Friday event.

Likewise, Amazon got things started in October when the company launched its epic deals sale, with big savings on tech, kitchen gifts, the hottest toys of 2021, and more. Together, Best Buy launched their Black Friday sale in October as well, with incredibly popular deals on KitchenAid Pro stand mixers and Chromebooks, among the other must-have tech.

At the same time, Walmart’s started its early Black Friday sale called Walmart Deals for Days. Here, it resets every Wednesday in November with hot deals on great gifts. Indeed, Black Friday is known to be the most active shopping day of the year.

Thus, the Real Research online survey application launched a survey to find out the public opinion regarding the yearly Black Friday event. In addition, the survey aims to know how much they are willing to spend, which outlets they prefer, and if they prefer to shop in-store or online due to the pandemic.


  • 53.13% of the respondents are looking forward to Black Friday this year.
  • Most of the respondents are aware of the coming Black Friday on November 26, 2021.
  • Due to COVID-19 outbreaks, 34.76% are planning to spend a maximum of $50.
  • The best way to enjoy Black Friday is to compare the prices among top retailers.

The Majority Is Aware of Black Friday

Survey results reveal, 53.13% of the respondents are looking forward to Black Friday this year. However, when comparing the before and after COVID-19 outbreaks, 67.05% believe that the way of shopping was changed. In addition, 63.36% of the respondents are aware that Black Friday falls on November 26, 2021, as the world celebrates the day by offering shopping deals.

Figure 1: Black Friday awareness

2021 Black Friday Purchasing Habits

In addition to the shopping deals, 28.49% of the respondents are choosing to buy electronics. Meanwhile, 7.17% are planning to purchase a smart home device and 3.02% prefer to buy a PC/laptop. Specifically, most of the respondents are planning to spend less this coming Black Friday.

Figure 2: Black Friday purchasing habits

In fact, 34.76% are planning to spend $50 or less due to the effect of the COVID-19 outbreak. Still, 11.34% are willing to spend $51 to $100 during Black Friday. In contrast, 34.41% of respondents are not planning to do any shopping on Black Friday.

Read Also: Best E-commerce Sites Of 2021, According To Buyers

2021 Black Friday Shopping Plans

Meanwhile, as part of the survey, Real Research asked respondents where they plan to shop during the Black Friday event. As a result, 23.13% prefer to shop in Department stores, while 6.92% usually shop at a physical store of a specific brand. On the other hand, 10.96% are much more likely to shop on an online marketplace such as Amazon, eBay, etc.

Figure 3: Black Friday shopping plans

Despite the COVID-19 pandemic, 39.22% of the respondents are willing to shop in-store this Black Friday because they want to see the products in person. In contrast, 21.79% are choosing to shop online to simply avoid shopping in-store due to COVID-19. Finally, 39.00% don’t have a shopping plan for Black Friday.

Read Also: 55% of the Respondents Have Experience in Overseas Direct Purchase

Best Ways to Enjoy Black Friday This 2021

Furthermore, in regards to the usual channels for finding Black Friday deals, 23.87% of the respondents say they saw in-store promotions. Accordingly, 9.29% are notified via the brand’s online store and 9.80% get alerts from social media.

Figure 4: The best ways to enjoy Black Friday

Lastly, the Real Research survey asks respondents their thoughts on the best way to enjoy Black Friday. On this, 27.09% of the respondents say they enjoy comparing prices among top retailers. In addition, 8.63% like to check for deals ahead of time, and 5.76% like to make wish lists.


Survey TitleSurvey on How To Best Celebrate Black Friday
DurationNovember 02 – November 09, 2021
Number of Participants60,000
DemographicsMales and females, aged 21 to 99
Participating Countries Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia, Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.