Social media platforms have become a vital part of our lives. Similarly, influencers are a big hit in the lifestyle, fashion, automobiles, and the food industry. Moreover, the content that influencers generate influences society, and devises a strong opinion for pop culture. Due to tough competition, the public opinion on following influencers tends to often change.

Accordingly, Real Research — the online survey app launched a survey to know public opinion on choosing to follow influencers. It asks about the opinion on following influencers. Also, it asked respondents if they follow influencers on social media? Moreover, how important are social media influencers and how important is an influencer’s activity in social media? Likewise, what is social media to you and how important is an influencer’s opinion to you?


  • 10.94% follow social media to stay up to date about the latest trends.
  • 75% follow influencers on social media.
  • 9.97% do not have accounts on social media.

21.51% Use Social Media To Stay Up to Date About Global News

To begin, the survey on public opinion on following influencers asks respondents if they have an account on social media. In response, the majority said ‘yes’ (90.03%).

Furthermore, the next question asked why they use social media. On this, 51.19% say they use social media to stay up to date with friends and 21.51% use it to stay up to date about global news. In addition, 10.94% say to stay updated with the latest trends.

social media to stay in touch with friends
Figure 1: 51.19% use social media to stay in touch with friends

Moving forward with the opinion on following influencers, the survey asks if respondents follow any influencers. In reply, 75% said ‘yes’ and 15.21% said ‘no’. Also, 9.79% said ‘I followed before, not anymore’.

40.77% Follow Actors and Actresses on Social Media

The next question in the survey asks what type of influencers do respondents follow. Answers are as follows: actors and actresses (40.77%), models (9.77%), photographers (8.29%), TV and social media stars (5.95%), and bloggers and vloggers (5.27%).

social media
Figure 2: Only 5.27% follow bloggers on social media

Furthermore, the survey asks why respondents follow a particular influencer. On this, 45.99% said professionalism in the industry while 17.71% said interesting content. Moreover, 10.04% said authenticity and genuineness while 4.90% said scandalous content. Next, the survey asks if respondents unfollowed influencers. Here, 77.34% said ‘yes’ and 22.66% said ‘no’.

Almost 47% Unfollow Influencers for Lengthy Stories 

Carrying on, the survey asks what made respondents follow a particular influencer. In response, 46.35% say the influencer had too many lengthy stories. In addition, 13.90% say the influencer’s content became less interesting, 7.88% say the influencer’s field was no longer interesting, and 5.01% say their values no longer matched the influencer’s. Lastly, 4.38% say they got upset by the influencer’s behavior during a certain situation.

changing interests
Figure 3: Many unfollow influencers based on changing interests

Another interesting question regarding the opinion on following influencers survey is how important is an influencer’s activity on social media? Respondents reveal, ‘extremely important’ (43.58%), ‘neutral’ (25.59%), ‘important’ (20.58%), and ‘not important’ (10.25%).

Lastly, the survey asked how important an influencer’s opinion is to the respondents. Over 40% said ‘extremely important. Meanwhile, 26.80% said neutral,19.78% said Important and 10.54% said not important.


Survey TitlePublic Opinion on Choosing to Follow Influencers
DurationFebruary 21 – February 28, 2022
Number of Participants50,000
DemographicsMales and females, aged 21 to 99
Participating Countries Afghanistan, Algeria, Angola, Argentina, Armenia, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Benin, Bolivia, Brazil, Brunei, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, China, China (Hong Kong) China (Macao), China (Taiwan), Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Gambia, Georgia, Germany, Ghana, Greece, Greanada, Guatemala, Honduras, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Malaysia, Maldives, Maluritania, Mexico, Moldova, Mongolia, Morocco, Mozambique, Myanmar [Burma], Namibia, Nepal, Nicaragua, Nigeria, Oman, Pakistan, Palestine, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Sierra Leone, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Tanzania, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.